怎样提升网络推广质量

 1.大流量关键词(Big flow keywords)

每个行业都会有大流量的关键词。网站的主关键词选择，当然优先选择流量大的，大流量是网站销售的基石。从这个角度上讲，只要在SEO能力保证的前提下，选择什么关键词都不是问题。然而大流量的关键词通常分成两种，一种是真实流量，反应了实际用户的需求，稳定而有效，竞争通常也比较激烈，一种是虚假流量，用软件刷来的，短时间内的大流量产生，抑或是某个事件引发的搜索量激增，比如“春晚睡觉姐”“刘谦魔术揭秘”类似的事件，能让关键词持续几周时间都很高。但是，对于需要长期发展的网站来说，通过流量来判断关键词通常不是明智的做法。执行力、资金、人力、时间等一些列seo投入和你的回报是否能让你赚钱?大流量关键词用大力气做上去了，能保证你是盈利的吗?
Every industry can have big flow of key words. The Lord of the web site keywords choose, of course a priority traffic flow, big flow is the cornerstone of the web site selling. From this perspective, as long as the ability to ensure SEO, under the premise of choosing what to key words is not the issue. However great the flow of key words usually divided into two kinds, one kind is real flow, the response of the actual needs of the users, stable and efficient, the competition is normally intense, one kind is false flow, brush with software, a brief period of big flow produce, or an event trigger search volume surge, such as "day television gala sleep elder sister" "liu qian magic revelation" of similar events, can let the key words for weeks time are very high. But, the need for long-term development of the website for, through the traffic to judge keywords are usually not wise practices. Executive power, money, manpower, time and so on a series of seo input and you can let you make money if return? Big flow keywords using the strength to do up, can ensure that you is profitable?

2.过于精准的关键词(Too precise keywords)

如何考量关键词的精准程度。举个例子，你是名汽修工人，需要在北京找这方面的工作。“北京汽修技工招聘”就要比“汽修招聘”精准的多。很多企业在做广告时也会犯这样的错误。其实，很多用户在接收到您的信息传播时都是被动接收的，记忆程度有限，你说有哪个人会记住广告中某公司的准确名字。比如我们公司的网站建设项目，搜索“北京校园网站建设”就要比“北京网站建设”精准的多，但是搜索前者的流量基本上一个月才会产生几个。越是精准的词越不容易控制流量的多少。尽管搜索引擎会智能组合关键词，帮你简化关键词的难度，但是如果你把关键词定位得过于精准，反而得不偿失。
How to consider the accurate degree keywords. For example, you are an automobile workers, need to be in Beijing for that. "Beijing automobile mechanic recruitment" is better than "motor repair recruiting" more accurate. Many enterprises in advertisement when also can make such mistakes. In fact, many users at receive your information dissemination are passive reception, memory a limited degree, you said what people will remember the advertisement in the name of a company accurately. Such as our company website construction project, search "Beijing campus website construction" is better than "Beijing website construction" more accurate, but the search former flow basically a month will produce a few. The more accurate word is not easy to control the flow of how much. Although the search engines will be intelligent combine keywords, help you simplify the difficulty of the key words, but if you put the key words positioning too precise, but the loss outweights the gain.

3.主观臆断的关键词(Speculative keywords)

关键词的选择需要与行业、与用户紧密联系，拍脑袋空想出来的关键词通常行不通。比如一个英文网站建设公司的网站，你能想到“英文网站建设”与“英语网站建设”两个关键词的差别吗?如果你选择了“英语网站建设”恐怕你的关键词流量要失去一大半。不尊重用户习惯和行业规范，即使你想到了，一字之差失之千里。谁能决定你关键词的用此准则，最简单的方法就是看看用户在搜索些什么，看你的竞争对手网站的关键词排名，看你的行业关键词排名。从实际出发，才是硬道理啊。
Key words choice needs and industry, and the user closely and pat head out of the key words often dream it won't work. For example an English website construction company website, you can think of "English website construction" and "English website construction", the difference between the two key words? If you choose the English website construction "I'm afraid your keywords flow to lose by more than half. Don't respect user habits and industry standards, even if you think about, YiZiZhiCha exact. Who can decide you with this code of keywords, the simplest method is to look at what users search, look at your competition web site keywords ranking, see your industry keywords ranking. From the reality, is a hard truth ah.

4.地域性的关键词隔热膜(The regional keywords heat insulation membrane)

很多服务企业会在网站中强调地方名词，比如“北京网站建设”“北京网站建设公司”。大家可以动手来搜索一下，就会发现搜索引擎的一个机制，就是在不同的区域搜索同一个词，出现的排名是不一样的，例如我在北京和上海同时搜索“网站建设”，出来的结果都是当地权重不错的网站，而在南京当地搜索“北京网站建设”和“北京网站建设公司”出来的前三名基本相同。这对于许多地方性企业来说比较智能，省去我们很多麻烦，在处理关键词上，可以留出更多的精力寻找相关行业关键词。
Many service enterprise will be on the site where emphasis on terms, such as "Beijing website construction" "Beijing website construction company". You can begin to search, you will find a mechanism of search engine, which is in different areas of the same word search, appear ranking is not the same, for example I in Beijing and Shanghai and search "website construction", come out, the result is the local weight very good website, and in nanjing local search "Beijing website construction" and "Beijing website construction company" out the top three basic same. This for many local enterprise is intelligent, save us a lot of trouble, in the treatment of the key words, can spend more energy to look for related industry keywords.
　　
5.面面俱到的关键词(The key words trying)

面面俱到的关键词一般表现为关键词堆砌了，很多网站拿给专业的seo公司来说，通常是各种组合，各种堆砌。权重自然也分隔的很开。可以说，现在的关键词挖掘工具非常发达，一般的seo人员都能找到大部分关键词，然后在筛选的时候，并不是一起上最好。
All the key words of average performance is keywords to stack, many web site to professional seo company, it's usually all kinds of combination, all kinds of fancy phrases. The weight of the open space also is very natural. Can say, now of the keywords mining tool is very developed, general seo personnel can find most of the key words, and then in the screening, and not together the best.
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