浅谈网站建设中常见漏洞

在网站营销中起到重要的作用。经常有人问，同样是试图通过建设网站打通网络营销道路，为什么有些企业接电话接到手软，有些企业网站建设完成上线后却迟迟无人问津呢？作为多年专业经验的北京网站建设团队，企业网站现状共同点进行一个初步分析：
In web marketing play an important role. People often ask, is also trying to get through the construction site network marketing road, why some enterprise answer the phone to give up, some enterprise website construction completed online actually slowly go unattended after? As many years of professional experience of Beijing's website construction team, the enterprise website present situation in common for a preliminary analysis:

体现企业形象的网站形象页：很多企业网站都使用网站形象页，可以更好体现企业形象。可形象页一般没有变动，从网站优化方面考虑，抓取蜘蛛到达首页后，发现并没有更新或变动，就不再向下爬行，而是原路返回，表示网站没有更新。即使网站信息天天更新也无济于事。所以灵动网络也不建议使用形象页，更不建议使用Flash制作网站形象首页。
The image of the enterprise reflects the website image page: a lot of enterprise web sites use website image page, can better reflect enterprise image. Can image page generally no change from web optimization into consideration, grab a spider arrived after the home page, found and no update or change, it is no longer crawl down, but came back and said no update web site. Even if the website information update every day also of no help. So clever network are not recommended image page, more do not suggest using Flash making web image home page.

网站的类型，网站有哪几种，常说的静态网站和动态网站分别是什么？
The type of website, which a few kinds there are web site, often say static and dynamic web site respectively What?

经常有客户在电话中问道“做一个公司网站多少钱”，如此大的一个概念，我们只能逐步介绍网站建设业务，从而确定客户最终的需求才能报价，因为网站基本上是按照页面设计和功能两大块来收费的，而网站又分为动态网站和静态网站两大类。
Often have customers on phone asked "do a company website how many money", so big a concept, we can only gradually introduce website construction business, so as to determine the final demand can offer customers, because website is basically according to page two chunk of design and function to collect fees, and the website and dynamic and static web site is divided into two categories.

静态网站：静态网站是指采用html语言编辑的网站，不带数据库，网站建设之后，用户自己无法修改网站内容，只能通过其他网页制作软件编辑好用ftp传输软件上传到服务器上，所以静态网站首先是适合那些网站不需要经常更新的用户，因为维护起来十分麻烦。
Static web site: static web site is refers to using HTML editor of the web site, do not take the database, website construction after, user can't modify your content, can only through the other web pages with FTP software editing software to the server transmission, so static web site is suitable for the first site doesn't need often update user, because maintenance up very trouble.

动态网站：动态网站并不是网站上有动画和其他一些动的元素，而是指网站内容和数据库连接起来，网站建设公司会制作出一套网站管理后台，方便用户日常进行内容更新，比如发布信息，更新产品等，只要能上网，不需要安装任何软件，就可以方便，快速的管理网站，所以动态网站受到了很大的欢迎，目前大部分网站都是动态网站，由于静态网站浏览速度快，又利于搜索引擎收录，所以也有许多采用动静态结合的方式建网站。
Dynamic web site: dynamic web site and not websites with animation and some other dynamic elements, but that a site content and database connected, website construction company will produce a set of web site management background, the convenient user daily update contents, such as release information, and updates the product and so on, as long as you can get to the Internet, do not need to install any software, it can be convenient, fast of site management, so the dynamic web site by a welcome, at present most web sites are dynamic web site, because the static web site visit speed, and to websites, so there is a lot of the combination of the way the dynamic and static website built.

动态网站制作一般采用的开发语言有：asp、php、asp.net、jsp；数据库有以下几种：access、mssql server、mysql、oracle、其中前三种数据库用的最多，access数据库是小型的数据库，适用于网站内容不多的用户，而一般虚拟主机都免费支持access数据库。
Dynamic website production general use of the development of the language has: asp, PHP, asp.net, JSP; The database has the following kinds: access, MSSQL server, mysql, oracle, the top three kind of database use most, the access database is small database, applicable to the web site of the few users, and general virtual host support free access database.

网站logo以及图片没有加上Alt标签：在百度关于网站优化的相关解释中，介绍说图片和Flash是抓取蜘蛛不能识别的。会有朋友说，搜索引擎有提供图片搜索，既然不能识别，又是如何搜索呢？当然是通过图片的Alt标签。Alt标签的作用是对图片进行介绍，就像一张名片一样，告诉搜索引擎这张图片是什么内容。在W3C标准中，也建议网站建设过程中，将图片都设置上Alt标签，这样也适合UEO。
Web site and not add pictures logo Alt tag: in baidu website optimization about the relevant interpretation, introduced said pictures and Flash is grasping the spider can't identify. A friend said, search engine offer image search, since can't identify, and how to search? Of course is through the pictures of Alt tag. The role of Alt tag is introduced images, like a piece of calling card, tell the search engine is this picture of what content. In the W3C standards, also suggested that the website construction process, the images are set on Alt tag, so also suitable for UEO.

网站内容百年不变：网站建设完成上传后，就算完成任务了吗？我见过很多企业网站从始至终，内容就没有发生过变化。我经常和我的客户讲，网站就像一个婴儿，我们应该经常喂饭给他，给他营养，这样才能长大**。网站一尘不变，不但不能增加企业形象和知名度，还会给企业扯后腿！
Web site one hundred constant: website construction finished uploading, even if the job done? I've seen a lot of enterprise web site from beginning to end, content is not changed much. I often and my clients, the website is like a baby, we should often fed to him, to give him nutrition, so that they can grow up * *. Web site a dust unchanged, not only do not increase the enterprise image and reputation, still can give a reminder about enterprise!

合理使用网站统计工具事半功倍：网站流量统计工具是任何一个网站建设必备工具之一。根据统计结果分析和总结，适当调整网站，将网站最好的一面展示在客户面前。但是现在很多企业网站都忽略了这一点。
Reasonable use of the site with the statistical tools: website traffic statistical tools is any one website construction is one of necessary tools. According to the statistics result analysis and summary, and adjust the website, will be the best show on site before the customers. But now many enterprise web site ignore it.

使用大篇幅Flash作为网站设计主要元素：将Flash做为网站设计的主要元素，利弊相当明显。不得不承认，Flash网站好看，能够提高企业形象。尤其是服装、美容、化妆品等行业。但是Flash不一定能够体现出更多具有价值的信息，最重要的是，搜索引擎的抓取蜘蛛目前并不能识别Flash。所以，灵动网络建站的时候，并不建议把Flash做为网站设计的主要元素。
Use space bigger Flash as a web design main elements: will Flash as a web site the design of the main elements, the pros and cons of quite obvious. Had to admit, Flash web good-looking, can enhance the enterprise image. Especially garments, beauty, cosmetics, etc. But Flash not able to reflect more valuable information, the most important is, search engine spiders now grab cannot recognize Flash. So, clever the establishment of the network, not suggested that the Flash as a web site the design of the main elements.

我们每天都会收到人们发来的商务电子邮件，许多邮件写得就象10岁小孩的作品：错别字连篇，语法错误，格式混乱，难以阅读……每个人都会犯错误，所谓人无完人嘛，但这并不是你犯错误的借口。别忘了，这是你留给别人的第一印象。
We received every day from people of business E-mail, many mail to write like 10 years old children work: wrong character English, grammar mistakes, format chaos, hard to read... Every man is liable to error, the so-called: nobody's perfect, but this is not an excuse you make a mistake. Don't forget, this is your first impression of the left to others.

网站建设者没有建立起很好的用户电子邮件组如果你没有通过电子邮件组与你的客户及潜在客户保持联系的话，你实际上是在把钞票当废纸扔。同时采取采用不适当的广告手段也许有人说过，发送垃圾邮件是在网上做生意在好办法。但这是极大的一个误区。如果你能举出一个通过垃圾邮件赚到钱的例子，我可以给你举出10个通过正规途径赚得更多的例子。你完全没有必要发那些让人讨厌的垃圾邮件。有那么多做在线广告的方式，为什么一定要用那些起反作用的方式呢？如果你考虑的是长久之计，请不要使用垃圾邮件。忘记了营销是成功的关键如果你不告诉别人，即使你的产品是世界上最好的，你也卖不出去。没有广告就没有潜在客户，没有潜在客户就无法销售，这看上去是最普通的常识，但也是最普遍的误区。要想在生意上获得成功，首先，建立一个可靠的商业模式，除非你的产品或服务被证明是有价值的，并且你的销售方式可能使你获利。不要在无用的东西上浪费时间，试探是很重要的。再者当你建立起可靠的商业模式以后，你就应该将精力集中在推广方面。营销是商务的血液。如果你每次能赚1块钱的话，那你只需要找到10万个客户就能赚10万了。想不努力就能发财无论是网上还是网下，都能赚到钱，但你必须要付出劳动。如果有人说要教你一种无需努力就能赚钱的方法，赶快跑吧，越快越好。想一夜暴富的心理在网上似乎特别流行。但事实是没有任何一个普通人能办到这点。“世上没有免费的午餐”！在网上赚钱没有秘密，只要努力一些，坚持一点，任何人都能获得想要的成功。不理解互联网的真正威力互联网是一个交流工具，这也是互联网生存的根本。你可以最大限度地利用它。
Website builder not been established very good user E-mail groups if you didn't pass email groups and your customers and potential customers to stay connected words, you are actually in the bill to throw when waste paper. At the same time take the appropriate advertising means not perhaps someone said, send spam is doing business on the Internet in the good method. But this is a great mistake. If you can give a junk mail make money through the example I can quote you 10 through the normal way to earn more examples. You did not need to send those annoying spam. There are so many online advertising way, why must use the backlash of way? If you're thinking about a long-term strategy, please do not use junk mail. Forget the marketing is the key to success if you don't tell someone, even if your product is the best in the world, you also don't sell. Without advertising is no potential customers, no potential customers can't sales, it seems is the most common sense, but also is the most common pitfalls. To want to be a success in business, first of all, establishing a reliable business model, unless your product or service is proved to be valuable, and you sales could make you a profit. Don't waste time on useless things, test is very important. Moreover when you build reliable business model later, you should be focused on promotion. Marketing is the business of the blood. If you can make each $1 of words, that you only need to find the 100000 customers can make 100000....... Don't think efforts to get rich whether online or offline, can make money, but you have to pay a labor. If someone says to want to teach you a effort can make money of method, run it, the sooner the better. Want to coin money overnight in the mind of the Internet seems to be particularly popular. But the fact is no ordinary people can do that. "There is no free lunch!" In making money online is no secret, as long as effort some, adhere to the point, anybody can get want to success. Do not understand the Internet the true power of the Internet is a communication tool, this also is the Internet the basic survival. You can maximize the use of it.

首页Banner部分可读信息太少：很多企业花钱去其他知名网站买广告位做广告或者做推广，却忽略自己网站中最明显的广告位设置。大部分企业将企业的口号、理念等信息做在Banner里，这样的方式并不是不可。从用户体验方面来考虑，客户进入网站首先关心的是你公司是否有客户需要的产品，确定有合适的产品以后，才会去考虑如售后服务等其他方面。何不将企业的主打产品稍加修饰，放置在Banner部分，然后加上产品链接。这样一来，客户进入网站，就可以很方便的找到想要的产品了。
Home page Banner part can be read information is too little: many enterprise spending money to other famous website to buy advertising a advertising or promotion, but ignore their site in the most obvious advertising a set. Most of the enterprise will be the slogan of the concept of enterprise, information on Banner, not this way. From the user experience to consider, customers to access the site first concern is whether you have the customer need of company products, to make sure that there is a suitable product later, would go to consider such as after-sales service and other aspects. Why don't you will be the main products slightly modified enterprise and placed in Banner part, then add products links. This way, the customer to access the site, they can easily find want products.

网站标题只有企业名称：很多企业已经意识到网站优化的重要性，提出在网站制作过程中考虑网站优化，可网站的标题却只写企业名称。当然，这样的要求很明显，就是希望客户能够方便的找到企业的网站。可除了大企业之外，有多少人会去搜索公司的名称呢？在百度给出的官方解释中就提到了，title（即网站标题）对网站优化有着举足轻重的作用。所以灵动网络一般建议在网站标题中合理布置企业核心产品的关键词。网站关键字选择，不能太过于贪心，选择过于热门的关键字或者过分追求关键字密度只会把自己带入误区，深陷无法排名的苦海之中。网站建设者不能高效率地管理电子邮件你与客户及潜在客户之间的电子邮件交流既能让你成功，也能让你失败。你很难有机会单独与他们交流并给他们留下印象，抓住这种机会很重要。
Website title only enterprise name: a lot of enterprise have realized the importance of web site optimization, and puts forward the process of making web sites to consider site optimization, the title of the website but only write enterprise name. Of course, the demand is very obvious, is hope customers can easily find enterprise web site. But in addition to large enterprise besides, how many people will go to the search company's name? The official explanation given in baidu in mentioned that the title (i.e. web site title) on the site optimization has a pivotal role. So clever network generally recommend that in the website in the title of reasonable decorate enterprise core product key words. Web site key word choice, cannot too too greedy, choose too popular key word or seeking too much keyword density will only make yourself into the error, deep in the ranking of water can't. Site builders can not efficiently manage email you with customers and potential customers the E-mail exchange between both can let you success, also can let you to fail. It's hard for you to have the opportunity to communicate with them alone and impress, seize this opportunity is very important.

互联网是信息资源的宝藏，学会使用搜索引擎查找任何你需要的资料。
The Internet is the treasure of information resources, and learn to use any search engine from the information you need.

简单地说，互联网让人们更有效地进行交流。做生意是与人打交道，只要融入其中，你就能感受到世界变化的脉搏。
Say simply, the Internet allows people to communicate more effectively. Are in business with people, as long as is blended in among them, you can feel the pulse of the world changes.

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