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企业网站建设的常见不良因素

2012-07-23 5727
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一般企业网站共同不良因素就使用大幅flash作为网站设计首页内容,阻碍了SEO优化。flash固然好看,但却不能给客户传递出更具价值的信息,最重要的一点,它目前暂时不能为抓取蜘蛛所接受;更何况有时候漂亮的flash还不能顺利的出现在客户面前。如果一定要使用flash作为网站设计的首页内容,建议可以严格控制大小且在flash中植入有价值的信息内容。
General enterprise web site common factor is a bad use flash as a web design home page content. Flash is good-looking, but can't deliver more value to the customer information, the most important point, it can't yet a grab for spiders accepted; Besides sometimes beautiful flash is not smooth appeared in the customer presence. If you must use flash as a web design of the home page content, the proposal can strictly control the size and implanted in flash valuable information content.

网站的title部分只有一个公司名称,如果不是知名大企业,搜索公司名称的客户会有多少呢?比如尚品中国网站建设服务商不是大企业,只能把关键词北京网站建设计写出来。这个网站所以说在网站建设过程中合理的布置以主打产品为核心内容的关键字是重中之重。网站关键字选择,不能太过于贪心,选择过于热门的关键字或者过分追求关键字密度只会把自己带入误区,深陷无法排名的苦海之中,不如从小区域做起,慢慢积累。 导航要么千篇一律,没有丝毫新意;要么千奇百怪,让人无法理解;专业网站的网站导航设计应该站在客户和企业的角度之上综合进行考虑。
Website only one part sure that your title company name, if not famous enterprise, the search company name customers will have how many? Such as shang pin China website construction service provider is not big enterprise, can only put keywords Beijing website construction plan write it out. This website so said in the website construction process and reasonable decorate with main products for the core content of the key word is the top priority. Web site key word choice, cannot too too greedy, choose too popular key word or seeking too much keyword density will only make yourself into the error, deep in the ranking of water cannot, as from the area, starts slowly accumulation. Navigation either waking, not a new idea; Either novelties, let a person can't understand; Professional web site navigation design should stand in the customer and the point of view of the enterprise comprehensive considering above.

第一:企业网站LOGO图片以及产品图片没有相应的alt标签。
First: the enterprise website LOGO image and product pictures no corresponding Alt tag.

第二:banner部分可读信息过少,浪费了大篇幅的广告位置用于放置一些与公司产品及服务无关的信息。 
The second: banner part can be read too little information, wasted space bigger advertising position used to place some and company's products and services irrelevant information.

第三:网站底部信息设置有待进一步加强,可设置底部导航以及底部关键字甚至是网站版权信息、备案信息等等可进一步说明网站主题与证实网站合法性的信息。
Third: website information to further strengthen the bottom set, can be set bottom navigation and the bottom key word even website copyright information, information and so on can be further proves that the record site theme and confirmed the legality of the website information.

第四:网站内部链接构造不利于客户体验有待改善。
Fourth: website internal links tectonic against customer experience remained to be improved.

第五:网站建设完成上传后再无更新纪录或更新内容无质量保证,无规律可言。 
Fifth: website construction after finished uploading no record update or update the content without the quality guarantee, no law to speak of.

有观察分析,有总结才会有改进,网站流量统计工具是任何一个网站建设必备工具之一,但有些企业网站建设却往往忽视了这一点。
Have observation, have summary will have improved, website traffic statistical tools is any one website construction is one of necessary tools, but some enterprise website construction but often ignored it.
本文发布于北京网站建设公司尚品中国http://www.sino-web.net/
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