传统的企业网站为什么很难获得客户询盘？

随着互联网的普及，几乎中国大大小小的企业都有一个自己的企业门户网站，有的甚至同时运营着几个网站，期望通过海量的网络资源，获得更多潜在客户和陌生客户的访问，从而帮助企业提升知名度和交易量，能在残酷的市场竞争中站稳腿跟，而事实上，企业网站建设真的发挥其作用和威力了吗？
With the popularity of the Internet, almost China greatly small enterprises have their own enterprise portal, and some even also operates several websites, through massive cyber source, get more potential customers and new customers to visit, to help enterprises to enhance the visibility and the volume of transactions, can stand the leg with a cruel market competition, in fact, the enterprise website construction really play its role and power?

在传统的企业主眼里，网站以往被看作是一种虚荣心的表现，别人公司有网站，我也要有，但要做成什么样的网站却浑然不知。前几年，当各位企业家参加一些商业活动，在名片交换环节，都会顺便说一句：我公司的网站有详细介绍。流露出一种骄傲感。而当我们登陆其网站时却发现，与这位企业家说的大相径庭，网站只有“企业介绍、总经理致辞、组织架构、联系方式和简单的产品图片”等内容，试问，如果我是一个创业者，贵企业的总经理说了一些无关痛痒之话与我何干？我要了解的产品特性、加盟优势、营销策略等信息又在何处查看？与客户要关心的内容相差太远。所以，只短短停留几秒钟的时间，就关掉网站走人，这也是很多企业家的疑问，为什么我做了网站却没用客户通过网络询盘的重要原因之一。也一贯的认为企业网站建设无用武之处，其根本原因有两点，一是企业主本身对网站的认识不够，认为做个网站，挂几张产品图片，留个联系方式，就万事大吉了，然后就等着客户打电话咨询，可事实真是如此吗？二是大多数网站建设公司的不负责任，一味的追求建站速度和价格战，全部使用模板建站系统，也是目前市场上随处可见的智能建站、一秒建站、可视化管理等，随便哪个企业网站，全部套用，从不考虑企业的实际需求，从营销和技术的角度来讲，都毫无用处，犹如拿了一张过期的船票，无论怎么呐喊，微弱的声音都无法使互联网这艘巨轮转向，它只会离你越来越远。
In the traditional enterprise eye, website has been regarded as a kind of vanity, others company website, I also have, but what to make of the site didn't know. A few years ago, when all the entrepreneurs to participate in some activities, exchange links in the business card, will incidentally: my company's Web site has a detailed introduction. There was a sense of pride. And when we landed on its Web site to find, and the entrepreneur says the site has only "be quite different, enterprise introduction, general manager of speech, organization structure, contact and simple product picture" and other content, ask, if I was an entrepreneur, general manager of your company said a few words and I be of no importance what? The characteristics of the product, I want to know to join the advantage, marketing strategy and other information and view in where? With the customer to concern far. So, only for a few seconds, then turn off the web site leave, this is also a lot of entrepreneurs question, why I do the site but not with customers through one of the important reasons of network inquiry. Always think the enterprise website construction irrelevant, for two reasons, one is the business owners themselves to the website understanding is not enough, think to do a website, hang a few pictures, leave a contact, then everything will be fine., and then waiting for customers call Advisory, but the fact is really so? Two is the most website construction company is not responsible, the pursuit of the site speed and price war, all of the use of the template site system, is currently on the market are intelligent, visible for a second station, visual management, any enterprise website, apply to all, never consider the actual needs of enterprises, from the marketing and technology point of view, is useless, like took an expired ticket, no matter how to shout, weak voice cannot make the Internet this ship steering, it will only be getting away from you.

以上提到的案例，绝非个案，而是在中国中小企业网站建设中早已成为一种普遍现象。目前有前瞻性的个别企业家开始慢慢觉醒，认识到了网络的巨大能量，要在网络上获取源源不断的客户询盘，首先就要制作一个具有营销力的企业营销型网站建设，也将其企业网站在市场竞争中由后端推向前端，突显它的重要位置。那么，对于急需拓展市场的企业，什么样的网站才具有营销力？企业的公信力如何展现？企业的盈利系统和商业模式又如何植入等等有关内容，尚品中国将在之后的文章中跟大家详细探讨交流。
The above mentioned case, is not the case, but has become a common phenomenon in the construction of Chinese small and medium-sized enterprise website. At present there are prospective individual entrepreneurs began to slowly awakening, recognize the tremendous energy network, to get everfount enquiries on the network, you must first make a marketing force of enterprise marketing type website construction, the enterprise website in the market competition from the rear end to the front, to highlight its important position. So, for the urgent need to expand the market, what kind of website is marketing force? The credibility of enterprises how to show? The profitability of the enterprise system and the business model and how to implant and so on content, luxuries China will later in the article in detail with you to exchange.