网站营销：企业网站缘何无法为企业带来客户

公司开业后，多了许多饭局，好在老钱天生吃货，各种来者不拒，吃起来似风卷残云又如长江流水，凶狠不已，其状态不亚于公款吃喝的领导干部。席间几位企业老总向老钱抱怨，之前在几家小公司做了些企业站，但是一直都无法带来客户，感觉是白做了，让老钱给做个分析。无奈老钱当时已经处于酒精中毒的状态，智力下降严重，连嘴里吃的是筷子还是鸡爪都分析不出来了。但这件事老钱是记得的，所以现在做一个分析。是什么让企业网站无法带来客户呢?说到底就核心就是——你没有给客户选择你的理由。
The company after the opening, a lot of the dinner, but still born chowhound, various refuse nobody, tastes like the wind puffs the clouds away. And as the flowing water of Yangtze River, fierce unceasingly, its state as public drinking leading cadres. At dinner several enterprises mister told him about, before several small companies do enterprise stand, but has been unable to bring in customers, the feeling is white do, let him give a analysis. But the money was in alcoholism, mental decline seriously, even the mouth to eat is chopsticks or chicken feet are not out of. But it still is remembered, so now do a analysis. What makes the enterprise website cannot bring customers? At the end of the day, is the core of -- you don't have to give customers to choose your reason.

一、第一屏的内容是什么(What is the first screen)

查阅了几位老总的企业网站，发现有一个共同的问题，第一屏是一个大型的banner图，这是必须的，但banner图里面的内容放置略有错误——放置的不应该是企业文化或企业口号，“精益求精 诚信为本”这类词语实在没有必要在第一屏用这么大的banner来展示。
Refer to the several Mister enterprise website, found that there is a common problem, the first screen is a large banner map, this is a must, but banner contents placed slightly wrong -- place should not be the corporate culture and corporate slogan, "refine on honesty" this kind of words have no necessary to display such a big banner on the first screen.

首先，当客户来到你的网站，他最想了解的应该不是贵公司的企业文化是怎样的，口号是怎样的，客户首先想知道是贵公司是做什么的?产品是什么?有何优势?客户不会因为你喊了几句口号就选择你。
First of all, when the customers came to your site, he want to know should not be your company culture is like, what is customer first ", want to know your company is doing what? What is the product? What are the advantages? Customers won't because you shouted slogans to choose you.

二、企业、产品介绍个过于平淡(Enterprise, product introduction too dull)

简而言之就是网站内容没有煽动性，营销性不明显，不能给客户想下单的冲动。这一点很容易被忽视，但确是致命的。
In short, the website content not provocative, marketing is not obvious, not to the customer would like to place an order. It is easy to ignore, but it is fatal.

所以在企业网站建设时，网站的文字一定要策划好，直击客户需求，少谈公司多么豪华、老总多么英明、员工多么向上这类废话，从客户需求出发，让客户看到他想看到的。
So in the enterprise website construction, website must planning, direct customer demand, less about how companies luxury, mister, how wise employees how to that crap, from the customer needs, to allow customers to see him want to see.

三、新闻、资讯的发布(News, information)

企业网站设立这个版块，目的不应该是发布通知、展示公司员工活动这些内容——《XX公司元旦晚会展示》没有任何意义。企业网站不是给员工看的，企业内部的沟通有OA、QQ、旺旺、微博等很多种方式，这就够了。
The enterprise website set up this section, the purpose should not be issued a notice, exhibition company staff these content -- "XX New Year evening show" has no meaning. The enterprise website not give employees see, internal communication with OA, QQ, micro-blog Wangwang, many ways, this is enough.

而企业营销型网站建设应该是对外的，是给客户看的，贵公司开了个元旦晚会请问和客户有什么关系?
But the enterprise marketing type website construction should be external, is to give customers see, your company has opened a new year's party is what is the relationship with customers?

新闻、资讯类的板块，主要的目的是做SEO网站优化，让贵公司的关键词排名更靠前，同时还要满足客户需求，体现专业性。所以，一定要发布和行业相关性强，并且有一定价值的文章，当然尽量是是原创。
News, information of the plate, the main purpose is to do SEO, the words of your company's top ranked, but also to meet customer demand, reflects professional. So, must be issued and strong correlation between the industry, and have a certain value of the article, of course as is the original.

四、联系方式不去明显或频繁弹窗(Contact not obvious or frequent popups)

想让客户联系公司，这无可厚非，但还是需要有个度。太松太紧都不行。
Want to let customers to contact the company, no ground for blame, but still need to have a degree. Too tight.

当客户需要下单的时候，却点击了七八页找不到联系方式，这样不行。而当客户一进网站，网站的在线客服弹窗，一秒钟谈一次，这样更不行。客户体验太差。
When customers need to place an order, but click on seven or eight pages can't find the contact way, so I won't. When customers into the site, the site online customer service window, a second talk time, so more. Customer experience is too poor.

所以，联系方式的展示第一要醒目，第二要尊重客户。
So, the first contact to display eye-catching, second to respect the customer.

五、无推广(No promotion)

企业网站建立完毕只是第一步，但很多公司就到此为止了，认为建立了网站就该有流量，就该有客户上门。
Enterprise website is only the first step, but it is a lot of companies so far, that the establishment of the site should have a flow, should have the customers.

其实，推广才是互联网营销的精髓。搜索引擎优化、微营销、软文、炒作、广告这些都该试一试。如果客户都不知道有你这个网站，试问他该如何下单呢?
In fact, it is the essence of Internet marketing. Search engine optimization, micro marketing, soft, advertising hype, these should all have a try. If customers do not know you this site, ask him how to place an order?

总而言之其实就是一句话，给客户一个选择你的理由。能做到这一点，企业网站就不是白做的。
To make a long story short is actually a word, give customers a reason to choose you. To do this, the enterprise website is not done.