SEO链接建设：反向链接如何影响排名？

SEO优化反向链接提高网站排名
Optimization of SEO reverse link to improve website ranking

反向链接或者说来自其他网站的链接可以给网站建设带来新用户，提高网站在搜索引擎中的排名。如果反向链接有权重并且是自愿给的，会让 Google 认为你的站点是比较重要，如果这样的相关的高质量的反向链接越多，就能显著提高你网站的 PageRank。而提供高质量的内容和独特的服务是吸引别人自愿给你链接的重要手段。
The reverse link or links from other web sites can give the website construction brings new users, improve the site's ranking in search engines. If the reverse link weights and voluntarily give, let Google think your site is very important, if the relevant quality backlinks more, can significantly improve your web site PageRank. To provide high quality content and unique service is to attract others voluntarily give you important means of links.

反向链接如何影响排名？
The reverse link how to affect the rankings?

比如我的博客我爱水煮鱼提供很多 WordPress 插件和 WordPress 使用技巧的内容，对于这个网站来说，影响我爱水煮鱼排名的最重要因素显然是网站的内容，假设我爱水煮鱼有三个反向链接，虽然其中一个是来自垃圾站点，Google 只会关注另外的两个高质量的反向链接，它们可以给它的 PageRank 加分。
For example, my blog I love sliced fish in hot chili oil with many of the WordPress plug-in and WordPress skills in the use of the content, the website, the most important factors that affect the I love sliced fish in hot chili oil ranking is obviously the content of the website, if I love sliced fish in hot chili oil three backlinks, though the one is from the garbage site, Google will only focus on two high quality backlinks to another, they can give it to PageRank.

我们知道在 Google 的排名算法中，每次用户进行搜索有超过 200 个因素（包括对内容的分析和上面说的反向链接）被用来给用户返回最相关的搜索结果。所以原创内容和高质量的反向链接显然会提高网站的排名。
We know that in the Google ranking algorithm, each time the user to search more than 200 factors (including reverse link analysis and the content of the said) is used to return the most relevant search results to the user. So the original content and high quality backlinks will obviously improve website ranking.

那么如何给网站增加有权重的反向链接呢？
So how to increase website backlinks have weight?

从根本上说就是在给站点创建唯一而且吸引人的原创内容，具体的方法有：
Fundamentally speaking, is in the original content to the site to create a unique and appealing, specific methods:

开一个搏客：制作一些视频，对某方面做一些研究，规律性的发布一些有趣的东西。比如营销型网站建设提供 WordPress 插件和使用技巧，如果你热情更新博客，就会有很容易获取大量的用户。
To open a blog: making some video, do some research on a certain aspect, the regularity of the released some interesting things. For example, marketing type website construction to provide the WordPress plug-in and the skills to use, if you are passionate updated blog, will have easy access to a large number of users.

教读者一些新东西或者发布新消息等等，就是让读者觉得你的站点非常值得一读。
Teach readers some new things or new information and so on, is to make the reader feel your site is well worth reading.

在你博客中参加互联网上和你主题相关的一些探讨，向相关社区展现你的知识和能力，比如在知乎回答一些问题。
In some of the Internet and your topic in your blog, to show the community your knowledge and skills, such as in the know to answer some questions.

提供有用的产品和服务，如果用户到你的站点，能够从你提供的服务和产品获取价值，它们都非常愿意给你反向链接的。比如我提供很多 WordPress 插件下载。
Provide useful products and services, if the user to your site, from your services and products to obtain the value, they are very willing to give you the reverse link. For example, I provide a lot of WordPress download plug-ins.

使用 Google Webmaster Tools 查看外部链接
Use Google Webmaster Tools to view the external links

通过 Google Webmaster Tools > “Links” > “external links” 可以看看你那些文章获取了反向链接，这样你可能对你用户和内容有个新的看法。

当然，要通过正当的手段获取反向链接，不要通过给人群发邮件或者垃圾留言要求交换链接，这样给人的印象非常差，很多商业的成功是建立在人际方面的成功。
Of course, to get backlinks through legitimate means, not by giving people a mass email or spam link exchange, so that gives the impression is very poor, many commercial success is built on the interpersonal aspects of success.