什么是营销型网站_如何制作中小企业营销型网站

营销型网站概述
Overview of marketing website

营销型网站建设，是指以网络营销理念为核心，以日后的营销推广为目的和出发点?，并贯彻到网站制作的全过程，务使每一个环节，每一步骤都考虑到营销功能的需求，使网站一上线即具备营销功能和有利于优化推广特征的营销推广功能的网站。
Marketing type website construction, refers to the network marketing idea as the core, to the future marketing promotion for the purpose and the starting point of exergy, and carry out the whole process of production site, make sure every step, every step considering marketing function demand, make the website that has an on-line marketing function and to optimize the promotion features of the marketing functions of the website.

制作营销型网站的好处
Making the marketing website.

一、搜索引擎表现好营销型网站的一个显著特点就是它能“自我推广”，这突出体现在营销型网站具有良好的搜索引擎表现，企业网站在搜索引擎排名十几页几十页以后，目标用户根本找不到你，失去与大批目标客户在线销售的机会；在中小企业网络营销型网站制作中，搜索引擎优化工作是基础和长期的工作，从企业网站的前期规划阶段就必须开始进行，而且必须要贯穿于企业网站制作和后期运营过程。
A significant feature of a good performance, search engine marketing website is that it can "self promotion", which highlighted the have good search engine performance in the marketing type site, enterprise site in the search engine ranking ten pages dozens of pages, users can not find you, lose and a large number of target customers online sales opportunity; in the small and medium-sized enterprise network marketing type website, search engine optimization work is a basic and long-term work, from the initial planning stages of enterprise website must begin, but must be through the website production and operation of the late process.

二、真正的网络营销为导向营销为主、技术为辅 传统网站不营销，除了技术落后之外，更重要的是思想、理念落后。网站要想起到网络营销的作用，关键因素是是否站在营销的高度设计。威博先锋始终奉行“营销为主、技术为辅”的理念，只制作真正营销型的企业网站。
Primarily, the real network marketing oriented marketing techniques supplemented by traditional website not marketing, in addition to backward technology, more important is the thought, idea is backward. Site to think of the role of network marketing, the key factor is whether the design of marketing. Webo pioneer always adhere to the "marketing, technology as" concept, only making the real marketing type enterprise website.

三、良好的用户体验良好的用户体验能够让潜在客户快速找到感兴趣的产品或服务，充分了解细节内容和服务特点，通过各种互动方式与企业建立联系。高质量有价值信息和在线客服系统方便与目标客户即时沟通、咨询和反馈，大幅度提高把访问者转化为购买客户的比例真正给企业带来订单和客户，把企业营销型网站变成真正赚钱工具。

A good user experience good user experience can let potential customers find interested in the product or service, fully understand the details of the content and characteristics of the service, to establish contact with enterprises through various interactive mode. High quality of valuable information and online customer service system is convenient and target customers of instant communication, consultation and feedback, greatly improve the visitors into the proportion of customers buy really bring order and customer to the enterprise, the enterprise marketing type website into real money-making tools.

营销型网站的制作要素
Making the elements of the marketing type site

（1）目标要明确中小企业营销型网站主要是以营销为目的的网站，做出来的网站不能不知道他的具体作用。只是把网站简介、企业文化、产品展示展示等在网站上一放，具体产生不产生效益，就不管了，只是一个形象的宣传而已，这样的网站，也只是一个摆设对其也没有任何作用。
Goals must be clear the small and medium-sized enterprise marketing type site is mainly for the purpose of marketing website, do website can not know his specific role. Just put the site profiles, corporate culture, product display display on the website, specifically produced no benefit, no matter, only an image of the propaganda, such website, just a decoration on the no effect.

（2）内容丰富，质量精选制作营销型网站时不能只注重网站的后台管理，网站的程序等，一个好的营销型网站它的内容是非常丰富的，而且每一个内容的质量都是精选。但是现在的许多的企业认为文字谁都会写，殊不知，术业有专攻，营销文案同样需要专业人才，就是让专业的会说不会写的营销人员去写，也不会好到那里去。因此只有几篇文章，而且质量粗糙的网站，回头率几乎是为零的，更被别说什么网络营销。
Rich in content, quality selection of making marketing type site should not only pay attention to the management of website, website program, a good marketing website and its content is very rich, and each one of the quality of the content is selected. But now many enterprises believe that the characters who will write, however, specialize in one subject, marketing copy also need professional personnel, is to let the professional say could not write the marketing staff to write, also won't good where to go. Therefore, only a few articles, but also the quality of rough website, return rate is almost zero, is say what network marketing.

（3）访问速度快中小企业营销型的网站不能只注重表形式的美观，而忽视了内容、结构、更新速度。一个网站看起来很漂亮 ，但是如果打开的速度极慢，那么大多数人是不会关注你的，客户一般是没有多大的耐心的。所以即使你的网站在漂亮也不有什么效果。
Quick access of small and medium-sized enterprise marketing type website not only pay attention to the form of the beautiful, and ignore the content, structure, update speed. A site that looks very beautiful, but if the open speed is very slow, so most people won't pay attention to you, the customer is generally not much patience. So even if your website in the beautiful also does not have what effect.

（4）与用户交流一个以营销为目的的中小企业营销型网站一定要有联系信息，而且是可以随时能够与客户沟通，这样可以方便我们及时的知道客户的想法，为客户提供服务。如果没有联系方式，那么要客户怎么与你联系，怎么建立客户群呢。
Communicate with the user a for the purpose of Marketing Marketing type website of medium and small businesses must have contact information, but also can at any time to communicate with customers, it might be easy for us to know in time the idea of customers, to provide services to customers. If no contact, so to customers how to contact you, how to build a customer base.

（5）细节完善，恰到好处中小企业营销型网站实施的整个过程都应该注意细节，所以在网络营销型网站制作就是抓住每一个细节，细节执行决定着网站在搜索引擎的表现，同时也是给获得良好用户体验的基础，营销型网站是以客户为中心，其每个细节都必须反复推敲、精雕细琢，这样才能真正提高客户转化率。
Details of the whole process, be just perfect small and medium-sized enterprise marketing type site implementation should pay attention to detail, so that every detail in the network marketing website, details of the implementation determines the site in the search engine's performance, but also to obtain a good user experience foundation, marketing type site is take the customer as the center, details each must batted, crafted, so we can really improve customer conversion rate.

总结(sum up)

中小企业营销型网站制作当然不只包含以上所说的这些，但是网站不是艺术品，一定要设计的清晰明了,方便用户浏览.营销型网站制作是一种技术和营销策略相集合的网站制作服务.
The small and medium-sized enterprise marketing type website production is of course not only includes all above these, but the site is not a work of art, clear must be designed, is convenient for users to browse. Marketing type website production is a kind of technology and marketing strategy combination of Web services.