推荐25个提高网站可用性和转化率的工具

 网站制作的核心关键是如何发现潜在客户并有效的转化为合作客户，这里提到有效的转化也就是说找到的客户不一定会选用我们的产品或者服务，成为了我们的客户的转化才是有效的转化，那么在竞争如此激烈的网络时代，我们该怎么去挖掘潜在客户并提高我们网站的转化率呢?关键之一就是提高网站的可用性。
Key production site is how to find potential customers and effective transformation for clients, mention the effective conversion is to find the customer may not use our products or services, has become the transformation of our customers is the effective conversion, then such a fierce competition in the network era, we should how to develop potential customers and improve our website conversion rate? The key is to improve the website usability.

对于网站来说，可用性是指用户能否有效地找到所需的信息或完成他的任务，效率如何以及是否让人有愉快满意的感受。如果网站可用性较差，会浪费用户的时间，大大降低网站的回头访问率，这对营销型网站建设的生存是一个至关重要的问题。因此，为网站开发人员提供可用性改善建议和改进工具是十分必要的。
To website, usability refers to the user can effectively find the required information or complete his task, the efficiency of how and whether to let people have a feeling of satisfaction. If the website usability is poor, would be a waste of time for the user, greatly reduce the site back to visit rate, the construction of marketing type website survival is a crucial problem. Therefore, for web site developers suggestions for improvement and improved usability tool is very necessary.

如何知道访客是否喜欢你的网站?借助可用性检测工具追踪用户行为可以回答这个问题。跟踪到的数据可以给你提供精确的信息，让你知道用户喜欢你网站的什么地方，哪些区域是最突出，哪些地方是用户最容易忽略的。不要小看这些收集到的数据，因为这些数据可以帮助你有效的提高网站的点击率和转化率。
How to know whether the visitors like your website? Track user behavior can answer this question with the aid of usability testing tool. Tracking the data you can provide accurate information, let you know where your users like site, which area is the most prominent, where users are most easily overlooked. Do not belittle these collected data, because the data can help you improve the site click rate and conversion rate.

改善您的网站不要挑时间，当你发现你的网站吸引不了多少访客的时候，就应该立即行动了。 这里收集了很多非常好的工具，通过不同的方法追踪用户的行为并提供给你改进网站可用性的建议。它们中有些可能不是免费的，但一个好的回报是值得去付出的。 为大家猎取所需的工具是一件开心又很有意义的事情!
Improve your web site do not pick the time, when you find your site doesn't attract many visitors, we should act immediately. Collected here are a lot of very good tool, tracking the user through different methods of behavior and to provide improved usability advice to you. Some of them may not be free, but a good return is worth to pay. Required for all hunting tool is a happy and meaningful things!

Userfly

Userfly可以提供免费的网页访客动作记录服务。只需要在网页中添加一段简单的Javascript代码，就可以记录访客从打开该网页到关闭整个过程中的动作。Userfly能够记录的内容包括鼠标的移动、点击以及键盘输入等动作。对于网站拥有者来说，Userfly可以很方便的对用户行为进行检测和分析，通过A/B Testing等方法为网站UI/UE提供非常有价值的信息。
Userfly can provide webpage visitors action recording service free of charge. Just need to add a simple Javascript code in a webpage, you can record the visitor from open the webpage to shut down the entire process of action. Userfly can record includes the movement of the mouse and keyboard input, click action. For the website owner, Userfly can be used to detect and analyze user behavior, by A/B Testing methods provide very valuable information for the web site UI/UE.

Attention Wizard

Attention Wizard是一个视觉工具，它可以帮助您提高转换率，轻松地识别目标网页存在的问题。 Attention Wizard用高级人工智能算法来模拟人类视线的轨迹和聚焦点。Attention Wizard能够立刻对你提交的网页样本进行处理并生成“眼球轨迹热力图”。这个“热力图”可以预测你网站的访问者在最初的几秒内是如何浏览的。 生成的结果中，有75%都是通过眼睛跟踪和鼠标跟踪来完成的。Attention Wizard有简易版、高级版和终极版三个版本。
Attention Wizard is a visual tool, it can help you improve your conversion rate, easy to identify the target webpage problems. Attention Wizard using advanced artificial intelligent algorithm to simulate human vision track and focus. Attention Wizard can immediately to your submission webpage samples for processing and generating “ eye tracking heat map ”. This “ heat map ” can predict the visitors of your site in the first few seconds are how to browse. The results, 75% are to be completed by the eye tracking and mouse tracking. Attention Wizard there are simple, premium and ultimate edition three edition.

ClickDensity

一个完整的可用性工具包，通过从访客那里获取的实时数据来改善网站内容结构，优化链接和广告的投放位置，分析和提高网站的粘性。 它将告诉你访客究竟在何处点击。
A complete availability toolkit, to improve site content structure through the real-time data acquisition from the visitors there, optimize the links and advertising position, analyze and improve the site sticky. It will tell you exactly where to click.

注册之后，把网站提供的一段Javascript代码加入到你的网站中即可，当用户访问网站的时候，一个小的附加文件会自动下载用于传输用户的点击事件。该产品提供免费试用版，可付费升级到不同的高级版本。
After registration, put a piece of Javascript code websites provide added to your website, when users visit web site, a small additional file will automatically download for the transmission of the user's click event. The product offers a free trial, can pay to upgrade to premium versions.

Clicktale

它是对你的网站访客浏览行为进行分析的一个工具，以类似视频的方式将访问者在你的网站上进行的操作全部记录下来，你可以在线观看也可以下载到电脑上。利用ClickTale的访客行为视频记录，可以帮你更好的布局你的网页，给访问者带来更好的用户体验进而提升转化率。 它还提供了实时监控的性能分析，转化分析，链接分析，先进的过滤和市场分析。
It is a tool for your site visitors browsing behavior were analyzed in a similar way, video will visitors on your site operation are recorded, you can watch online can be downloaded to a computer. The visitor behavior video recording ClickTale webpage, you can help you better layout, give your visitors bring better user experience and improve the conversion rate. It also provides analysis, transformation and analysis, link analysis performance of real-time monitoring, filtering and market analysis of advanced.

Clixpy

Clixpy几乎记录了访客的所有动作，如鼠标移动，点击，滚动和表单输入。 这些动作对于定位用户发现容易或者困难内容，那些东西最吸引他们以及为什么用户会离开网站有很大的帮助。这有助于优化目标网页，并帮助您把访问者转化为客户。
Clixpy recorded almost all action visitors, such as the mouse, click, scroll and the form input. The action for the location of the user finds it easy or difficult content, those things they attract the most and why users will leave the website has very great help. This helps to optimize the target webpage, and help your visitors into customers.

ChalkMark

Chalkmark可以让你快速创建一个项目，在访客中对界面原型进行调查以了解用户关注的焦点在哪，结果中可以查看每项任务的热图，并知道有多少用户跳过了任务。可以免费注册，也可以按月或者年付费到不限制任务数级别。
Chalkmark allows you to quickly create a project, the visitor to interface prototypes were investigated to understand the user's focus of attention in which, thermography can view each task results, and know how many users to skip the task. You can register for free, monthly or annual fee can not limit the number of levels to task.

ClickHeat

是GPL许可下的开源软件，是一个很强大的JavaScript 库，它可以帮你统计一个页面上用户点击的热度分布图，支持中文显示。
Is open source under the GPL license software, is a very powerful JavaScript library, it can help you statistics on a page the user clicks on the heat distribution, support Chinese display.

CrazyEgg

CrazyEgg能够监控一个页面的所有点击并能清楚的显示页面的点击热图，可以相当准确地监控所有页面的点击位置。
Click CrazyEgg to monitor all of a page and can display the page click the image clear, can monitor all pages are fairly accurate click position.

Mouseflow

通过视频记录和分析用户的点击和滚动行为，生成鼠标点击和移动热图，帮助你优化目标页面和提高转化率。
Through video recording and analysis of user click and scroll behavior, formation of mouse clicks and moving image, help you optimize the target page and improve the conversion rate.

4Q Online Survey

用户是否对网站真正的满意? 第四季的网上调查，一个免费的解决方案，可以告诉你关于你网站的访问者的详细信息，例如用户为什么访问你的网站，是否以正确的操作方式完成任务，如果不是，会是原因是什么阻碍了他们。 这项调查可以在用户中收集到大量的反馈。
If the user of the site really satisfied? Online survey in the fourth quarter, a free solution, can tell you details about your site visitors, such as why the user visits your site, whether the completion of tasks in the correct mode of operation, if not, would be what is hindering their. The findings in the user to collect a large number of feedback.

Concept Feedback

Concept Feedback通过在线的专业团队快速的对网站设计，可用性和营销等方面提供反馈。320度社区 www.320du.com kvesi对于公开的意见，团队中WEB方面的专业人员会给你一个整体的意见， 对于私密反馈，你可以邀请特定专家提供反馈，并组织出图形化的结果。 专业的反馈来自于在设计，可用性和营销领域的专家。
Concept Feedback through online professional team quickly on the website design, provide feedback, usability and marketing etc.. 320 community www.320du.com kvesi for public opinion, the team of WEB professionals will give you an overall opinion, for private feedback, you can invite the experts provide feedback, and organize the graphical results. Professional feedback from experts in the design, usability and marketing.

FeedbackArmy

你可以通过提交你网站的问题来获得一个快速的可用性测试并得到10项反馈。不过，不要支付15美元，如果想得到50项反馈则需要55美元。
You can submit your web site to get a quick usability testing and 10 feedback. However, to pay $15 to do not, if you want to get the 50 feedback requires $55.

Feng GUI

Feng GUI通过模拟人的视觉在开始的5秒内看到的东西来生成热点图，它为设计和开发人员提供了测试服务，通过分析观察角度、品牌效益和预测效果。
Feng GUI simulation of human vision seen in the first 5 seconds of things to generate heat map, it provides testing services for design and development, through the analysis of point of view, the brand benefit and the forecast effect.

Five Second Test

通过汇集用户在5秒内回答的问题集来改善目标网页以让访客关注关键内容。
Through collecting user in 5 seconds to answer the questions set to improve target webpage to allow visitors to focus on key content.

Google Site Search

在Google Site Search中，强化了企业网站的索引范围;一个托管的搜索解决方案，可以呈现无广告的搜索结果，提高网站的转化率和销售额，降低成本。
In the Google Site Search, enhanced the index range of enterprise website; a hosting search solution, can be rendered without advertising search results, to improve site conversion rate and sales, reduce costs.

Kampyle

Kampyle可以让你在你的网站出现一个在线发送反馈信息的按钮，点击此按钮可以弹出调查表，让访客可以反馈信息。Kampyle提供了反馈表单模板，你只需要简单修改即可，另外Kampyle还提供了丰富的反馈统计功能。
Kampyle allows you to have an online sending feedback information button on your website, click this button to pop up the questionnaire, so that visitors can feedback information. Kampyle provides a feedback form template, you need only simple modifications, Kampyle also provides feedback statistical feature rich.

Loop 11

使用Loop 11可以很容易的创建一个专业的可用性测试，收集反馈并及时的得到可用性的量化数据，然后立即看到结果。 支持超过40种语言。
The use of Loop 11 can easily create a professional usability testing, collect feedback and timely data availability, then immediately see the results. Support for over 40 languages.

OpenHallway

OpenHallway记录用户在远程或本地的可用性数据。用户的屏幕和语音会被记录并被上传到您的帐户。
OpenHallway records the user in the availability of data remote or local. The user's screen and voice will be recorded and uploaded to your account.

Silverback

一个用于设计人员和开发人员通过捕获屏幕活动来进行可用性测试的软件，可以记录测试者的表情和声音，有批量导出功能并可以标示出任何值得注意的时刻。
One for the designers and developers to capture screen activity to conduct usability testing software, can record the test look and sound, a batch export function and can identify any note moment.

Site Tuners

它通过指导你了解在目标网页中存在的转化率问题并回答您的具体的转换相关的问题。通过优化目标网页快速而简便的获得最好的转换率。
It guides you understand the conversion exists in the target webpage rate during the question and answer your specific conversion related problems. By optimizing the target webpage quickly and easily get the best conversion rate.

TechSmith

TechSmith是世界领先的为个人和专业领域提供屏幕捕获和录制软件的供应商。人们普遍使用TechSmith产品来从他们的计算机屏幕上捕获内容。Morae是用于了解你的客户的一个很好的软件。使用Morae一个好处是，它会自动计算并给出效果和满意度，而不只是分析和报告。
TechSmith is the world's leading for personal and professional fields to provide a screen capture and recording software suppliers. People use TechSmith products generally capture content from their computer screen. Morae is used to understand a good software for your customers. One of the benefits of using Morae, it will automatically calculate and give the results and satisfaction, not just the analysis and reporting.

Usabilla

Usabilla帮助网站所有者更深入的了解他们的客户，不仅仅是数据。收集有关网页，实物模型，线框或任何图像的视觉反馈。
Usabilla help site owners more in-depth understanding of their customers, not just data. Collect the relevant webpage, physical model, visual feedback wire frame or any image.

User Testing

UserTesting观察用户在自己的环境中的活动，倾听他们的想法，然后形成结论。
UserTesting observation of user activity in their environment, to listen to them, and then form a conclusion.

Webnographer

是一个远程的可用性测试工具，测试网站、Web应用程序或者原型在自然环境中可操作行的指标，通过调查问卷捕获用户的思想。
Is a usability testing tools for remote, test site, the Web application or prototype in the natural environment in the operational indicators, through the questionnaire captures the user's thought.

Webtrends

优化重点在于发现市场潜力和精准的投递内容。世界上数以千计的网站智能企业，包括半数以上的财富和全球500强企业，正依靠WebTrends提高他们的网站转换率、优化他们的市场营销效果，以获得更高的投资回报。作为全球网站分析行业的领导者，WebTrends凭借其多次获得业界大奖、全面地咨询服务和无与伦比的专业经验，而成为Web分析行业最权威的衡量标准。通过其提供的按需服务和各种软件产品，WebTrends帮助用户获得精确的、可被执行的Web分析数据。
Optimization of key lies in finding the market potential and accurate delivery of content. The world thousands of websites intelligent enterprise, including more than half of the wealth and the global top 500 enterprises, rely on WebTrends to improve their site conversion rate, optimize the marketing effect of their, in order to obtain a higher return on investment. As a global web analytics industry leader, WebTrends with its multiple access to professional experience of industry awards, comprehensive consulting service and incomparable, and becomes a standard Web analysis of the industry's most authoritative. Through its provide on-demand service and all kinds of software products, WebTrends helps users obtain accurate, which can be executed in Web data analysis.

Website Optimiser

网站优化工具是Google免费的网站测试和优化工具。使用该工具，无需投入任何费用就可以提高现有网站的价值和点击量。通过使用网站优化工具对网站内容和设计进行测试和优化，不管您是营销新手还是专家，都可以轻松快捷地增加收入和投资回报率。可以进行A/B实验和多版本实验两种实验。
Website optimization tool is Google free web site testing and optimization tools. Using this tool, without putting any fees can increase the value and click the existing web site. Through the use of the web site optimization tools on the site content and design of testing and optimization, no matter you are marketing novice or expert, can quickly and easily to increase income and the rate of return on investment. Can A/B experiment and versions of experiment two experiment.