从SEO的角度分析常见的网站导航结构

关键词的选择对于SEO网站优化重要性不言而喻。成功的关键词选择可能使 SEO工作事半功倍，而错误的选择关键词可能带来灾难性的结果。下 面，就如何选择网站制作合适的关键词，总结了以下三点。
Keyword selection for SEO website optimization importance is self-evident. The success of the keyword selection may make SEO work easier, and the choice of keywords error may lead to disastrous results. Under the surface, how to choose the right keywords website production, summed up the following three points.

一、从用户角度考虑。推荐阅读:做好用户体验 网站优化成功 就近在咫尺
Consider from the user's point of view. Recommended reading: do the user experience of Web site optimization success will be close by.

关键词的选择最忌讳想当然。这是SEOer最容易犯的毛病。由于 对行业及产品很熟悉，所以在关键词的选择上，网站主或往往想当 然认为用户也会选择同样的关键词。事实证明，这种想当然是有很 大偏差的。
Keyword selection is the most taboo most probably it did not actually happen. This is the most easy to make SEOer. Due to the very familiar to the industry and product, so in the choice of keywords, website owners or tend to naturally think users will choose the same keywords. In fact, this most probably it did not actually happen is a very large deviation.

二、关键词不能太长、不能太宽泛。

还有一些SEOer以公司名作为关键词，这种关键词首先过于冗长 而且毫无价值。同时，关键词太宽泛，也是新手常犯的错误。比如
，查询了这个词的百度指数是558.因为行业冷僻，这个词在行业关 键词中已经算比较热的了，做上去难度不是很大。但我们从用户角 度出发，这个词过于宽泛，我们不知道用户试想查询的信息。因此
，可以猜想，这个词的转化率极低，价值不是很大。

三、综合考虑竞争度和搜索次数。
Considering the degree of competition and the number of search.

通过百度指数(什么是百度指数)或关键词工具，我们可以量化 了解用户搜索情况。但我们在选择关键词时，还应考虑关键词竞争 度。观察竞争对手对于该关键词的关注度，综合搜索量，制定出最 适合我们优化的关键词。而关键词竞争度可以从以下两个指标大致 看出：
Through Baidu Index (what is Baidu Index) or keyword tools, we can quantify the understanding of user search. But we in the choice of keywords, also should consider the keywords competition degree. Competition for the attention of the keywords, search volume, to develop the most suitable for the optimization of keywords. While the keywords competition degree can be seen roughly from the following two indicators:

1、 从搜索结果右下角返回的网页数，可以大致衡量某关键词 的竞争度。
The number of webpage search results from the lower right corner of the returned, the degree of competition can be roughly measured a keyword.

2、 观察某关键词的竞价状况，如果搜索结果首页前10位都是 竞价推广的网站，可想而知该关键词的竞争度。如果有条件也可申 请百度、推广账号，观察该关键词的百度或建议的最低价格，这也 是常用的方法。
Observation of a keyword bidding situation, if the search results page before 10 is for the promotion of the website, one can imagine the keywords competition degree. If the conditions can also apply, Baidu promotion account, the lowest price of the keyword Baidu or suggestion, this also is the commonly used method.

有了上述的搜索次数和关键词竞争度，我们可以大致的计算某 关键词效能。公式:搜索次数/竞争度。竞争度可以是搜索结果返回 网页数、或是竞价价格，建议仅选择其中之一作为竞争度指标，确 保结果准确性。剩下的就是选择效能最高的2-3个词作为目标关键词。
With the above search times and keywords competition degree, we may roughly a keyword effectiveness calculation. Formula: the number of search / competition. The degree of competition can be return search results webpage, or bidding price, suggested that only choose one of them as the competition index, ensure the accuracy. The rest is 2-3 word the highest efficiency as the target keywords.
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