分析网站优化中存在的沟通障碍
Analysis of communication barriers exist SEO website optimization in any one SEO company will have designers, product managers and marketing specialist, and the three good contact is the best way to communicate together, between the three communication problems, will only waste your time and communication cost, there are communication barriers, such as in many SEO companies: Visual, interactive and user experience demand too much interference in the marketing promotion design, such as color, texture and style design and other professional issues.
作为设计师应该提前和需求方进行沟通,明确确定设计主题,设计目的以及大致风格,包括设计元素,布局,页面色彩使用等,一档前期大成一致的一件后,在后期的实现和最终的效果中就尽量不要做过多的返工工作。统一信息的传达在沟通中,我们心里所想的100%,说出来往往只有80%,但对方听到的最多只能是60%,听懂的却只有40%,执行时只有20%了,这就是因为在沟通过程中对信息的表达和传达不一致,但是执行者对产品信息的理解产生偏执。
As a designer should communicate in advance and the demand side, clearly determine the design theme, design objective and general style, including the elements of design, layout, color pages use a previous large, into a consistent, as far as possible not to do too much rework later in the implementation and the final effect. Unified information conveyed in the communication, we are thinking of 100%, it is often only 80%, but only up to hear the 60% understand each other, but only 40%, execution time is only 20%, this is because in the process of communication and communication of information is not consistent, but is the executor of products understanding the information to produce the paranoid.
为了避免这样的问题出现,作为网站设计者要避免产品经理说一点做一点的窘境,在开始一个项目之前就应该先要了解整个项目的背景,一个整体的规划,这样就会从项目最根本的出发点设计,了解产品的信息内容。如何进行有效的沟通倾听——了解现况,问诊——抓住问题本质,分析——导入观点,解决——给出方案四步骤被成为seo优化团队中有效沟通的四大宗旨。沟通的最终目的是为了达成一致的目标,每个上线的产品都并非是完美的,产品经理和营销人员有各自的专业眼光,而设计师应该在两者之间选择一个有利的平衡点,适当的妥协和欣赏也是一种残缺的美,有效的沟通需讲究一定的策略和方法。
In order to avoid such problems, as a web designer to avoid product manager said one to do a bit of embarrassment, before starting a project should first understand the background of the project, an overall planning, this project will be from the most basic starting point design, understand the product information content. How to communicate effectively to listen -- understanding of the current situation, interrogation -- seize the nature of the problem, analysis -- into view, to solve the presented scheme -- four steps known as SEO optimization of the purpose of the four communicating effectively with your team. The final purpose of communication is to reach the same goal, each line of products is not perfect, product managers and marketers have their own professional perspective, the designer should select a favorable balance between, compromise and appreciation is also a kind of incomplete beauty, effective communication should pay attention to strategy and some of the methods of.
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