企业型网站建设结合网站优化应该怎样设计网站结构

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需要网站优化的企业型网站应该怎样设计网站结构？
Need website optimization of enterprise website should how to design web site structure?

一、网站代码结构(Site code structure)

现阶段，大部分网站代码结构为div+css表达，内容与样式分离，使页面结构层次不深，使搜索引擎蜘蛛阅读更流畅，而老式的table结构已经基本被替 代，因为table结构层次实在太复杂，不利于现在的大环境竞争。div+css形式的网站，根据优化的要求，需要css部分单独写入css文件，以调用 css文件的形式，在网页中表达。
At this stage, most of the site code structure for div+css expression, content and style, make the page structure is not deep, so that search engine spiders read more smoothly, and the old table structure has been basically be replaced, because the table structure is too complicated, not conducive to the environment of competition. The div+css form the site, according to the optimization requirement, need CSS segments individually write to the CSS file, to invoke the CSS file in the form of expression, in webpage.

另外，部分网站还需要一些特殊效果来满足客户的眼球，一般是以js或更高级的jquery配合css样式实现，这就要求，js代码部分也要单独形成js文件存储，以调用js文件的形式，在网页中表达。
In addition, parts of the site will also need some special effects to meet the customer's eye, usually with JS or more advanced jQuery with CSS style implementation, this request, JS code section to separate to form JS file storage, to invoke the JS file in the form of expression, in webpage.

以上两部分要求写在网页的meta区为好。
The above two parts required to write in the meta webpage as well.

代码除这两方面外，还需要注意不能以框架的形式写，因为搜索引擎不能阅读框架内的内容。
In addition to the two code, also need to pay attention not to frame in the form of writing, because search engines can not read within the framework of the content.

二、网站标题结构(The title of the web structure)

网站的标题，不只包括网站首页，而是整个网站各个面对用户的页面，从优化角度讲，各个页面要有单独的标题，与内容配合，以保持内容的单一性，也就是整站的不重复性。
Title of the site, including not only the website home page, but the entire site each face of the user's page, from optimize perspective, each page should have a separate header, and content with content, in order to maintain the single, also is the entire station not repeatable.

首页标题结构：“网站首页要优化的关键词” - “企业名称”
Page title structure: " website home page to optimize the key words " - " the name of the enterprise "

栏目页或分类页标题结构：“栏目名称或分类名称” - “企业名称”
Column page or classification of the title page structure: " the column name or classification of " - " the name of the enterprise "

内容页或产品页标题结构：“新闻标题或产品名称” - “企业名称”
The content page or product page header structure: " news headlines or product name " - " the name of the enterprise "

从优化角度，标题不只是网页在标题栏所能被网民直观看到的标题，还包括对优化起作用的meta信息，这其中主要是关键词和描述起作用，也要求进行不同的设置。关键词、描述比较好理解，各个页面做什么关键词，就用什么，但也需要具体设置。
From the perspective of optimization, not only the webpage in the title bar can be users visually see the title, is also included on the optimization function of the meta information, which is the main key words and describe the work, also called for a different set of. Keywords, description is better understood, each page what keywords, with what, but also require specific settings.

一般来说，如果网站只需要优化首页，那将网站首页关键词、描述设置清晰即可，企业页面留空不写，避免和首页竞争。（注意：这里说的留空，是指该部分内容留空，即content=""，而不是连meta的关键词、描述都不出现，否则页面信息是不完整的。）
In general, if the website only needs to optimize home, the website home page keyword, description of setting clear then, enterprise page blank not to write, to avoid competition and home. ( Note: the blank, refers to the part blank, i.e. " content= ", not even meta keywords, description is not, otherwise the page information is incomplete. )

如果网站考虑优化效果想更好，那最好各个页面都独立设置关键词和描述，其实这对程序设计来说比较烦琐，当然也有办法解决，栏目页或分类页，可以考虑用栏目 名称或分类名称当关键词，而描述，如果能后台设置最后，如果不能也可以同关键词一样。而内容页或产品页，可以使用使用新闻标题或产品名称当关键词，描述可 以用新闻或产品介绍的前80-100个字（数量自己确定）。
If the site is considered to better optimization effect, the best individual pages are independently set keyword and description, but this program design is relatively trivial, of course also has the means solution, column page or category pages, we can consider the use of the column name or category name when the keywords, and to describe, if can set the background finally, if not also can the same key words. While the content page or product page, you can use the use of news headlines or product name as keywords, description with news or products introduced by the former 80-100 words (the number of identified himself ).

三、网站首页内容结构(Page structure)

企业型网站，一般来说功能比较简单，只有新闻和产品或服务展示的模块，这分两种情况，一种是以销售产品为主的，一种是以提供服务为主的。
Enterprise website, in general, function is relatively simple, only news and product or service display modules, which are divided into two kinds, one kind is to sell products, is a focus on providing services.

服务为主的网站，网站首页一般包括新闻列表、图片展示、企业介绍等;产品为主的网站可再多出产品分类以及产品展示模块。为优化考虑，建议有友情链接模块，另可设置一个热门搜索，把关键词单独展示出来，增强关键词密度，这对优化有很大的好处。
Service Oriented Web site, web site home page includes news, pictures, corporate presentations; products of the site can be more out of products and product display module. For the optimization of consideration, suggest links module, the other can be set to a popular search keywords, separate display, enhanced keyword density, it is of great benefit to optimize.

其他的一些细节，需要优化员根据具体情况调整，如关键词的分布，标题和描述的撰写……笔者建议，在企业介绍中，前边尽量要和描述一致，以达到内容的统一性。
Some other details, needs to be optimized. According to the specific circumstances, such as the distribution of keywords, title and description of writing ... ... Author proposal, in the enterprise is introduced, the front as far as possible to and described, in order to achieve the content uniformity.

按照以上要求制作的网站，再进行优化设置seo痕迹，会提高网站的整体竞争力，关键词竞争不强，甚至收录后会直接出现较好的排名。
According to the above requirements of the production site, further optimize the set SEO traces, will improve your overall competitiveness, the competition is not strong, even after collecting directly appear better ranking.
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