网站建设规划书

一、 前 言

北京网站建设公司尚品中国：互联网走到今天，也有十年的光景了，之间经历了高潮和低谷，让许许多多为之奋斗的人们兴奋过，也沮丧过。三年前，当失去耐心的人开始疾呼互联网是泡沫，大家不要陷进去的时候，中国互联网仍然我行我素，走着自己该走的路。专家们对于互联网企业将有90%关门的预言如今也不攻自破。这些风风雨雨让许多真正了解互联网的人终于看明白了一点：互联网本身并不能创造产值，它是一个服务性行业。
Beijing website construction company Luxuries: Chinese Internet go to today, also has ten years, between experienced ups and downs, let many fighting for people excited, and depressed. Three years ago, when people began to lose patience with words is the Internet bubble, you don't fall into the trap of time, Chinese Internet still persist in one's old ways, and go your own way. The experts in the Internet business will have 90% prediction of collapse of itself closed now. These groundless talk so many really know the Internet people finally realize a point: the Internet itself does not create value, it is a service industry.

透过泡沫看本质，可以让我们明白很多，互联网不是神话，而是实实在在的一个媒体、一种工具、一条途径。认清了这些，我们就发现，原来互联网真的很有用，如果你懂得利用的话。
Looking at the essence through the foam, can let us understand a lot of, the Internet is not a myth, but in reality a media, a tool, a way. Understand these, we found, that the Internet is really useful, if you know how to use it.

传统企业同互联网联姻，借助互联网展示企业形象，发布产品信息，做好客户服务已经成为业界的共识，成为现代企业发展中一个不可或缺的步骤；互联网为企业服务，渗透到企业的生产、销售、管理当中去，这也成为互联网发展的重要模式之一。
The traditional enterprises with Internet connections, using the Internet to display corporate image, product information, good customer service has become the consensus of the industry, become a modern enterprise development an indispensable step; Internet service for the enterprise, penetrate into the business of production, sales, management, which has become one of the most important modes of Internet development.

让我们构想一下企业利用互联网之道的美好局面：
Let us imagine for a business using the Internet the situation better:

企业占领互联网这一第四媒体的宣传阵地，利用它面向全球展示了企业的形象、品牌、文化和产品；
Enterprises occupy the Internet this fourth media advocacy positions, using it for the global display a corporate image, brand, culture and products;

互联网不仅仅是网站，更是一种高效高技术含量的管理方法和手段。企业通过互联网的应用引进管理技术和观念，丰富管理手段，倡导互动沟通和透明管理，提高企业管理效率和质量水平；
The Internet is not only a website, is a high technology content management method and means. The enterprise through the use of the Internet to introduce technology and management concepts, rich management means, promote communication and management, improve enterprise management efficiency and quality;

企业通过互联网寻求产品的销售新渠道，寻求更多的商业机会。对于这些，我们相信，如果能很好的利用互联网，互联网必将助企业一臂之力。
Enterprises through the Internet to seek the new sales channels, to seek more business opportunities. For these, we believe, if can be a very good use of the Internet, the Internet will help enterprise a helping hand.

二、明确建站目的
Two, a clear purpose

建设网站的目的对网站的计划和实施会有决定性的作用，所以在建设网站前就应重视起来。一般企业建站的目的主要有：
Construction site for the purpose of the site plan and its implementation will have a decisive role in construction site, so the former should pay attention to. General purpose mainly enterprises website:

1、发布企业产品、服务信息
1, enterprise product release, information service

2、介绍企业历史、辉煌成就
2、Introduction to corporate history, brilliant achievements

3、收集客户反馈意见
Collect customer feedback

4、网上市场调查
The online market survey

5、开展网络营销
Developing network marketing

6、网上客户服务
Online customer service

7、逐渐实施电子商务等
The progressive implementation of e-commerce

三、网站建设方法
Site construction method

是自建还是委托专业制作公司代理制作。因为条件限制，中小企业建设网站一般选择委托专业公司代理制作，这样可以省去招聘专业网站设计制作人员等费用。但在选择代理公司时要认真考察，毕竟网页设计等属于较专业的事，要尽可能的多了解代理公司的设计制作能力和信誉。需要注意的是：
It is built or commissioned a professional production company agent production. Because the condition is restricted, small and medium-sized enterprises construction site general choose to entrust a Professional Company production, which can save the recruitment of professional web site design production staff costs. But in the choice of the Proxy Companies to be serious about, after all, webpage design is a kind of professional things, as much as you can in the understanding of the design production capacity and credibility of Proxy Companies. Be careful.

1、域名注册
Domain name registration

域名可以说是企业的“网上商标”，所以域名的选择上要与注册商标相符合，以便容易记忆。在域名注册时也要注意，现在有不少域名注册服务商在注册国际域名时，将域名的管理联系人等项目改为自己的公司的信息，那么这个域名实际上并不为你所有。
The domain can be said is the " online trademark ", so the choice of domain name and the registered trademark conform to, so easy to remember. In the domain name registration should also pay attention to, there are a lot of domain name registration service providers in the international domain name registration, domain name management contacts and other items changed their company information, then the domain name does not actually for you all.

2、虚拟主机
Virtual host

双线虚拟主机是网页的存放空间，虚拟主机的优劣和稳定性直接影响网站访问速度和SEO网站优化，不要使用太过便宜的主机，空间适量即可，主要考察标准是带宽、主机配置、CGI权限、数据库、服务和技术支持。
Virtual hosting is webpage storage space, virtual host quality and stability directly affect the visit speed of website and SEO website optimization, do not use too cheap hosting, space can be mainly inspects the standard amount, bandwidth, host configuration, CGI permissions, database, service and technical support.

3、网页设计（程序开发）
Webpage design ( program )

网页设计要和公司的企业形象识别（VI）相符合，主要是根据建设网站的目的和功能，计划一下需要什么样的风格、是否需要安装程序，如论坛、社区、留言薄（反馈表单）等。
Webpage design and corporate identity ( VI ) compatible, based mainly on the construction site of the purpose and the function, plan to need what kind of style, whether need to install the program, such as a forum, community, guestbook ( feedback ).

四、制定网站建设计划
Make website construction plan

大部分的企业建站缺少计划，计划主要是安排和协调企业相关部门共同去建设网站，UEO营销型网站建设不是某个人或某个部门的事情。应该对企业的各个部门应该负责的事务进行统筹安排，计划的主要内容包括：网站建设的时间安排、内容的收集整理、根据建站目的确定网站的功能、网页设计是由企业自己做还是进行委托、网站测试发布、网站推广、费用预算等。
Most of the establishment of enterprises lack of plan, program is mainly for arranging and coordinating relevant departments of the enterprise work together to build a website, UEO marketing website is not a person or department. Should the enterprise's each department should be responsible for the affairs of the overall arrangement, the main content of the plan includes: website construction schedule, content collection, according to the purpose of identifying functional sites, webpage design is done by the enterprise itself or entrust, site testing release, website promotion, cost budget.

通过以上的分析不难看出，网站建设是一项系统的工程，要结合自身的要求与经济条件来决定，就马鞍山的实际情况来看。可以采用自建与委托的两种方法，其网络费用差别较大。
Through the above analysis, it is not difficult to see that, website construction is a systematic project, should consider its own requirements and economic conditions to decide on the actual situation of Ma'anshan. Can use since the with the commissioning of the two methods, the network cost difference.

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