网站优化如何获得好排名并留住客户

网站如何获得好的排名，并留住客户？
How to get good rankings website, and retain customers?

一、域名和网站年龄因素分析(Domain name and website age factor analysis)

美酒越老越香，越老的网站越受搜索引擎欢迎。因为一个老的存在较久的网站，要比一个新成立的也许会马上会消失的网站，会有更大的可信度。网站年龄是从网站域名被搜索引擎索引起开始算起的。这里不得不说一下老域名的价值，如果有个老域名没有被搜索引擎惩罚过，并且建立了大量的高质量反向链接，PR值较高，你能拿来建站的话，那么，你的网站会具有非常大的SEO优势。
The older wine the more fragrant, the old site by the search engine welcome. Because of the existence of an old longer website, than a newly established may now will disappear website, will have more credibility. Site web site from age domain was search engine index to start the count. Here have to say about the value of old domain name, if there is an old domain name has not been punished search engine, and set up a large number of high quality reverse links, the PR value is higher, you can be taken, site of words, so, your site will have very large SEO advantage.

二、DMOZ和Wikipedia百科因素分析(DMOZ and Wikipedia encyclopedia factor analysis)

Dmoz(The Open Directory Project/ODP)是一个人工编辑管理的网址分类目录网站，为全球上百家的分类目录和很多搜索引擎提供数据。如果你的网站能够登录到DMOZ.org的话，意味着你会获得上百个分类目录的链接。同时，在其它条件相同的情况下，Google的第一页更倾向于留给已经加入Dmoz的网站。当然要加入DMOZ是有要求的，最基本的条件是网站要有丰富专业的内容，能够为用户带来独特价值。
Dmoz (The Open Directory Project/ODP) is an artificial editing management web site classification Directory sites, for global hundreds of classification Directory and many search engines provide data. If your web site to login to DMOZ. Org it, means that you will get hundreds of category links. Meanwhile, in the other terms of the same case, Google's first page more inclined to leave have been added to the site Dmoz. Of course to join DMOZ is of the request, the most fundamental condition is web site should have rich professional content, can bring unique value for the user.

如果你经常“百度”，一定会发现百度百科的网页经常会排在第一页，Wikipedia百科相当于Google的百科，你如果尝试使用英文的Google搜索，一定会发现Wikipedia百科的网页经常排在第一页前几位，SEO前辈石头的那篇题为“疯狂的维基百科,疯狂的Google”的文章非常能说明此现象。
If you often "baidu", must find baidu Wikipedia page often row on the first page, Wikipedia is equivalent to Google's encyclopedia Wikipedia, if you try to use English of Google search, must find Wikipedia Wikipedia page often row on the first page of a few before, SEO stone that article entitled predecessors "crazy Wikipedia, crazy Google" article that very this phenomenon.

三、网站内容因素分析(Website content factor analysis)

网站应该有持续不断原创内容，为用户提供独特的、优质的、有价值的内容。这才是排名靠前的根本所在。
Website should have continued original content, to provide users with unique, the high quality, the content of the value. This is essential to the top.

内容在SEO中有什么影响呢？先来看看搜索引擎是怎么说的？
Content: what effect in the SEO? Let's look at search engine say how?

百度在给站长的建议中提到：“百度更喜欢独特的原创内容。所以，如果您的站点内容只是从各处采集复制而成，很可能不会被百度收录。”
Baidu in to head of the advice that "baidu more like unique original content. So, if your site is only a copy from everywhere, very collection may not be baidu included."

Google在网站管理员支持中心中提到“在网页上提供高品质的内容，尤其是主页。这是您要做的最重要的工作。”“提高在 Google 搜索结果中的网站排名的最重要步骤之一是确保网站内容丰富，在其中包含相关关键字，且关键字使用正确，能够指明网站内容的主题。”
Google in the web site administrator support center mentioned "on a web site, with high quality content, especially home page. This is you have to do the most important work." "Improve Google search results in the website ranking of the most important steps to make your website content is one of rich, in which contains related key words, and the key word used correctly, can indicate the theme of the web site."

Yahoo在“网站排列位置由什么决定？”一文中把“高质量及丰富的网站内容，雅虎搜索引擎喜欢抓取原创的、专业的、特殊的、有意义的网页内容。”这句话作为方法一。
Yahoo in the "web site are positioned by what decide?" A text of "high quality and rich content, yahoo search engines like grab original, professional, special, meaningful web content." This sentence as a method.

三大搜索引擎不约而同地提到他们偏爱有原创、高品质、丰富、独特、专业内容的网站，这正好应了SEO界几乎一致认同的话——网站优化，内容为王。笔者发现很多个人原创博客在搜索引擎尤其是Google上都有很好的排名表现，PR值5以上的个人博客也不在少数。这就说明原创、独特、有价值、有规划的网站内容是搜索引擎优化的根本所在。
Three major search engines to one noted that they prefer the original, the high quality, the rich and unique, professional content sites, this is exactly the SEO industry should be almost all agree on them-site optimization, content is king. The author found that many personal original blog search engine especially on Google in all have very good ranking performance, the PR value more than 5 personal blog is not in the minority. This explains original, unique, and value, a planning site's content is the fundamentality of search engine optimization.

当众多站长都在疯狂地采集，制造垃圾站点时时当心网站被K时，你是否可以转换一下思路，另辟蹊径，问问自己：“我是否可以为用户创造拥有独特、丰富、高品质内容的站点呢？”
When many adsense have both in the mad acquisition, make rubbish site always beware web site was K, whether you can convert thoughts, path, ask yourself: "if I can for users to create have unique, wealth, and high quality content site?"

围绕热门关键词发表一些相关文章是SEO中内容优化的策略，如果你网站权重更高的话，你的网页就能够在热门关键词检索时排在前面。有些擅长搞SEO的门户网站就是使用这种策略利用他们网站积聚的高权重建立了包含许多热门关键词的专题，从搜索引擎狂揽流量。
Around the popular keywords published some related articles in the optimization of the content is SEO strategy, if your web site higher weights, if your web page can in popular keywords when retrieving up at the front. Some good at make SEO portal is to use this strategy use their web site set up the accumulation of high weight includes many popular keywords topics, from his season-high search engine traffic.

四、网站内链因素分析(Web site chain factor analysis)

SEO的链接建设包括内链建设和反向链接建设两方面，反向链接建设的重要性，大家心知肚明。而对于内链建设的作用，估计很多站长和SEOer朋友都没有引起足够的重视。简单来说，内链建设有如下作用：
SEO link building including the construction and reverse link chain construction two aspects, the importance of the construction of reverse link, no secret. And for the role of the chain in construction, estimates that many webmaster and SEOer friends did not cause enough attention. In simple terms, the chain construction has the following function:

1、内链的合理建设有助于集中网站的主题，从而使该主题的核心关键词在搜索引擎中更加具有排名优势。
The reasonable construction in chain contribute to the concentration the theme of the web site, which makes the theme of core keywords in the search engine ranking has more advantages.

2、内链的合理建设有助于搜索引擎蜘蛛发现更多的网页链接，从而增加网页被收录的数量，同时有利于PR值的传递。
The reasonable construction in chain to the search engine spiders found more web links, thus increasing the number of web page was collected, and it is helpful to the PR value transfer.

3、内链的合理建设方便用户获取相关信息，增加网页的点击次数，从而提高网站的PV数。
Inside the reasonable construction convenient chain user access to relevant information, increases web page clicks, so as to improve the number of website PV.

内链建设有哪些形式呢？下面为大家介绍一下内链的几种形式。
In what form to have chain construction? Below to introduce some of the chain in several forms.

1、网站导航：尽量不要使用FLASH和图片，因为大多数搜索引擎无法抓取flash及图片中的文字。
Web site navigation: try not to use FLASH and pictures, because most search engines can't grab FLASH and text contained in images.

2、网站地图：建议一个网站应该有两张网站地图，一张html格式的方便用户看，另外一张xml格式的提交给搜索引擎。
The site map: suggest a website should have two pieces of the site map, a HTML users see, another one XML format submitted to the search engines.

3、上下文链接：增加文章被点击的机会，提高PV数。
Context links: increase the article on the opportunities, improve PV number.

4、面包屑链接：就是诸如“首页>栏目页>终端内容页”的形式。
Bread crumbs links: is such as "home page > > terminal column page content page" form.

5、文章排行链接：增加文章被点击的机会，提高PV数，传递PR值。
The article ranking links: increase the article on the opportunities, improve PV number, transfer the PR value.

6、相关文章链接：增加文章被点击的机会，提高PV数，传递PR值。
Relevant article link: increase the article on the opportunities, improve PV number, transfer the PR value.

7、内文链接：是指穿插于正文中的锚文本。内文链接不能布置太多，根据内容的多少布置2—8个为宜。
Text links: it is to point to in the anchor text into text. Text links can't decorate too much, according to how much of the contents of the layout 2, 8 advisable.

8、Tag标签：它是组织分类的一张形式，你可以为每篇日志、图片、影音等文件添加一个或多个TAG，通过添加TAG可以增强主题的相关性和被搜索的概率。
Tag Tag: it is a form of organization classification, you can for each entry, pictures, video and other documents add one or more Tag, by adding Tag can enhance the theme of the correlation and the probability of being searched.

五、反向链接和PR值因素分析：
Reverse links and the PR value factor analysis:

大家知道，反向链接的质量和数量是决定PR值大小的一个最重要因素，而PR值是衡量网站重要性的指标。决定你网站在搜索引擎排名表现的有两项最基本的因素：一是你网站的重要性，二是你网站和关键词的相关性。当几个网站相关性相同的情况下，重要性最大的那个网站会排在前面。月光博客的反向链接数有很多，反向链接质量大部分都不错，PR值为6，网站权重很高，所以在很多关键词的检索上，虽然竞争的页面有几百万甚至上千万，但它都能有个好排名。
You know, reverse link the quality and quantity of the PR value is to determine the size of a most important factors, and the PR value is measure site and the importance of the index. Decided to your web site in the search engine ranking the performance are two of the basic factors: the importance of your web site, 2 it is your web site and the correlation of key words. When several web site under the same correlation, importance of the website will biggest up at the front. The moonlight reverse link the number has blog a lot, reverse link quality most are good, the PR value of 6, the website weight is very high, so in many key words on the retrieval, although the competition page millions of even thousands of millions, but it can have a good ranking.

如果说，网站内容是SEO的基础，关键词策略是SEO的核心，那么反向链接导入就是SEO的关键了。当大家都在进行SEO时，最后，比拼的就是谁的反向链接质量高并且数量多了，因为反向链接的质量的和数量是决定你网站重要性大小的最主要因素。当你网站站内优化做得差不多的时候，就该大力导入高质量的反向链接了。
If, say, is the basis of web content SEO, keywords strategy is the core of SEO, then reverse link is the key to import SEO....... When everyone was for SEO, finally, the competition is the reverse links high quality who and quantity, because the quality of the reverse link number and your web site is to decide the size of importance most main factor. When your web site in the station optimization do about of time, the import high quality to reverse the links.

六、用户体验（UE）因素分析
User experience (UE) factor analysis

SEO做得好能够为你的网站带来流量，UEO（User Experience Optimization）做得好则能够让你留住用户。
SEO do well for your website can bring flow, UEO (User Experience Optimization) well done, can let you keep users.

这些留住的用户资源非常宝贵，他们对网站有很高的忠诚度和黏度，他们会成为你网站的口碑传播者，为你的网站带来源源不断的用户。Hao123的成功在很大程度上就得益于口碑传播。
These keep users resources very precious, and they have high loyalty to web sites and viscosity, they will become your website's reputation communicators, for your site with continuous users. Hao123 success in much the public benefit from spread.

在这里，要澄清一个概念，很多人都会认为网站优化就是SEO，SEO就是网站优化，事实上，网站优化≠SEO，网站优化至少包括搜索引擎优化（SEO）和UEO（用户体验优化）两方面。按照网络营销前辈冯英健的观点，网站优化还要包括网站运营维护优化。
Here, to clarify a concept, many people will think website optimization is the SEO, SEO is site optimization, in fact, site optimization indicates SEO, site optimization include at least search engine optimization (SEO) and UEO (user experience optimization) two aspects. According to the network marketing predecessors FengYingJian point of view, site optimization also include website operation maintenance optimization.

那么，UEO包括哪些内容呢？UEO应包括网站的速度、网站内容的质量、网站功能的易用性、网站设计、网站的可信性、网站的安全性等方面的优化。为了留住你的用户，为了把你的用户转化为客户，在你对你的网站进行SEO时，是否应该对你的网站进行UEO呢？
So, what UEO including content? UEO should include the speed of the site, the quality of content, web site function of competence, web page design, the credibility of the web site of the website, security of optimization. In order to keep your users, in order to put your users into the customer, in you on your site for SEO, whether it should be on your site for UEO?

七、盈利模式分析(Profit model analysis)

盈利方式：Google联盟广告+百度主题推广+门户通联盟广告
Earnings way: Google alliance AD + baidu promotion + portal the theme advertising alliance

只要有丰富的流量做基础，广告收入是非常可观的。
As long as there is rich flow as basic, advertising revenue is very considerable.

1、当你的网站权重足够大（体现在PR值上）时，在很多关键词的搜索上，你的网站都能有一个好排名。
When your site weight is big enough (reflected in the PR value), in many key words search, your site will be able to have a good ranking.

2、无论在任何领域，都有道和术两个层面。道为术之本，术为道之用，以道驭术，以术得道。SEO之道在于原创、丰富、独特、有价值、不断更新的网站内容，SEO之术有关键词策略、链接策略、标题和Meta优化等等，甚至还有SEO作弊技术或曰黑帽技术。一般人都重术而轻道，因为术见效快，而道则见效慢。真正高水平的SEO需要把SEO之道和SEO之术很好地结合起来，这样你的网站才能长期活得很好，你的日子才能过得滋润。
No matter in any field, are youdao decompression two levels. For the word was used and the use of the word, the word to controlling technique, feel to art. The way of SEO is original, rich, unique, and value, constantly updating the site's content, SEO art of keywords strategy, have links, title and Meta optimization strategy, and so on, and even SEO cheating technology or yue black hat technology. The average people heavy art and softly, because art quick effect, and the effect is slow. Really high levels of SEO need to put the word of SEO and SEO art of combined well up, so your site to long-term living well, you can have a good day of moist.

3、SEO能为网站带来流量，UEO能够留住访客。真正的网站优化至少要包括SEO和UEO两方面。因此，一个合格的负责任的SEOer要做到坚持SEO和UEO相生相长的网站优化理念。
SEO can bring web site traffic, UEO can keep visitors. The real website optimization would include at least SEO and UEO two aspects. Therefore, a qualified responsible SEOer to do insist on SEO and UEO XiangShengXiangChang website optimization idea.

4、如果你的网站够格，请把你的网站提交给DMOZ。
If your web site worthy, please put your website submitted to DMOZ.

5、当大家的网站内部SEO都做得差不多时，比拼就是谁的反向链接质量高并且数量多了。
When everybody's website internal SEO are almost, who is the reverse link lists high quality and quantity.

6、反向链接建设很重要，内部链接建设同样不能忽视。
Reverse link building is very important, internal links construction also cannot ignore.

7、内容建设是SEO的基础，关键词策略是SEO的核心，链接建设是SEO的关键，UEO是SEO的深化。
Content is the foundation of the construction of SEO, keywords strategy is the core of SEO, construction is the key link SEO, UEO is the deepening of SEO.

8、SEO做的好的网站的都是一样的，SEO做的不好的网站各有各的不同。
SEO is done good web site is all the same, the bad website SEO each have each different.

9、最后，引用一句话：“如果没有搜索引擎，你的网站仍然访客盈门，那么你的网站就属于‘常青树’了。面向用户做网站，而不要面向搜索引擎做网站，这是成为常青树网站的真谛。”
Finally, quoted a words: "if no search engine, your site visitors, so you still full of website belong to 'the evergreen tree'....... The customer web site, and don't do for search engines do website, this is the true meaning of evergreen tree become web site."
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