SEO与UEO有效结合,网站优化的境界

对于任何一个站点，ueo分为两个层面，一个是ue设计的的层面，ueo的工作是针对用户体验进行初始设计，以及逐渐完备优化成型的网站流程和用户体验。ueo的过程更多的是通过对现有的网站做用户层面的分析，研究用户心理，做反向的用户流程和网站商业利益上的均衡调整。ueo更多的是运营岗位职责上的工作。
For any a site, ueo is divided into two aspects, one is the level of design ue, ueo work is based on the user experience for the initial design, and gradually perfect molding website optimization process and the user experience. Ueo process more is through the existing site of user level, the paper studies the user psychology, do reverse user process and web site on the commercial interests balanced adjustment. Ueo more is operation on the responsibilities of the position.

但商业网站需要在商业利益与用户体验上做均衡，最好的用户提样并不一定是照顾用户的操作，一切以“用户为中心”。这好比是欧美风格的网站与中式风格的网站或者韩式风格的网站设计的差异。欧美式风格的网站在其对应的欧美用户，或者行业内的一些人来说，商业利益可能比较小，全部为用户考虑，但有时候对国内用户来说，这种考虑有的是考虑的太多，而这种考虑的开发和运营成本是国内的商业性公司不愿承担的。
But commercial web sites need to be in business interests and user experience in equilibrium, the best user mention sample is not necessarily take care of user operation, all with "the user as the center". This is like the web site and euramerican style and Chinese style style website or Korean style website of the differences. The American style of the site in the corresponding Europe and the users, or some of the people in the industry, commercial interests may be small, all for the user consideration, but sometimes on domestic users, this consideration have considered too much, and this concern the development and operation of the cost is domestic commercial company does not want to assume.

需知，不管做到何种程度的优化，用户的跳出率是始终存在的，并且，所有的用户最后都会跳出，不能单一的以跳出率还衡量ueo的效果，更重要的是用户在ueo后的网站流程上，需要功能性操作的时间降低，内容性操作的时间延长。例如，修改内容的各功能操作控制的过程，添加的过程，注册的过程等。而用户对内容层面会流出更多的时间，或者是被ueo后的页面所吸引，愿意付出更多的时间停留。
Need to know, no matter be to what extent optimization, and the user's jump out rate is always there, and all users finally can jump out, not a single to jump out to measure the effect of ueo ratio also, more important is the user in ueo web site process, need to reduce the time functional operation, content extend the time of operation. For example, modify the content of each function operation control process, add process, the process of registration, etc. And the user to content level stream more time, or ueo attracted the page, and are willing to pay more time to stay.

页面内容、功能布局优化
The page content, the function layout optimization

功能性操作的优化遵循鼠标相对活动路径最短，使各功能操作的按钮组合合理的在鼠标的活动路径最短的面积内。一般为鼠标指针左上方400*200的区域以及右下方面200*100的区域。由于人体手腕部的生理结构构造，并且绝大部分人使用右手，而两个区域是右手最舒适和自然的动作区间，相应的也可以推算出向上的自然活动区间和向下的区间。因人手不同，鼠标不同，显示器的大小不同，以及网站的布局不同，所以这个数值是相对的，运营人员和UE人员应该根据自身的情况做调整。
Functional operation optimization of the shortest path follow the mouse relative activities, so that all the functions of the operation in the mouse button combination of reasonable activities within the area of the shortest path. General for the mouse pointer upper left 400 * 200 regional and lower right aspects of 200 * 100 area. Because the physiological structure of the wrist, and most people using the right hand, and the two area right hand is the most comfortable and natural motion interval, the corresponding can also calculate upward natural activities interval and downward interval. His hands are different, the mouse is different, the size of the display is different, and the layout of the website is different, so this value is relative, operation personnel and UE personnel should be adjusted according to the circumstance of oneself.

页面元素配色优化
Page elements match colors optimization

页面元素的色彩搭配，目前是比较重要的ueo内容，根据用户人群的不同，以及用户的使用时间的不同，做相应的调整。并且，可根据每天的时间变化，将页面的色彩搭配进行按时间段划分，例如早上的颜色较清淡，中午较明亮，夜晚的背景较暗等。又例如，如果一个网站的用户群多是办公室工作者，哪么这些人很多都可能是近视，眼睛长期看屏幕，所以给这些人的配色应参考色彩学和心理学，避免刺激色和刺眼色。（插一句，msoffice2007的潜蓝色背景让人眼很舒服，比目前大多数白色的背景好很多。）
Page elements of the colour collocation, it is more important ueo content, according to the different user, and user use the time difference, adjust accordingly. And according to the time of day changes, the page color match divided by time period, such as the color is light in the morning, at noon is bright, the background of the night is dark, etc. And if, for example, a web site users group is the office workers, which? These people may be a lot is myopic, eyes look at the screen for a long time, so give these people of match colors should be studied color reference and psychology, avoid stimulating color and sting glances. (interrupt, msoffice2007 dive the blue background let the human eye is very comfortable, most current white background than a lot better.)

页面描述，引导性内容优化
Page description, leading content optimizing

页面从注册到退出的所有操作过程都应针对性的进行描述性内容，说明性内容，引导内容的描述优化，例如，注册过程中的“用户名”可以改为“起一个名字”；“密码”改成“想一个密码”；“退出”改为“离开”；虽然是简单的改变，但是是仔细研究用户心理及操作过程的，因为，任何一个人在注册的时候，对“用户名”和“密码”，心理都是有一个“思考”，“想”的过程，是否想个新的，是否有一个通用的，是否很重视，如果重视，用户名起的相对就真实和规整。目前应用较多的是交友网站的各种功能和应用的内容性描述。
Page registered to exit from all the operation process should be the targeted descriptive contents, narrative content, and guide the description of optimization, for example, in the process of registration "user name" can change it to "a name"; "Password" into "want to a password"; "Exit" to "left"; Although it is a simple change, but is careful study psychology and operation process of the user, because of, any one during registration, to "user name" and "password", mental is to have a "thinking", "think" of the process, whether you want to a new, whether to have a general, whether very seriously, if attention, user name up relative is real and neat. At present application more is dating sites in a variety of functions and application of content description.

SEO与UEO有效结合 网站优化的最高境界
SEO and UEO effective combination of the highest state of optimized your site

不要为了搜索引擎而去做网站，从用户体验优化角度去营销自己的网站，一切为了用户去设计，才是网站最好的成功之路。
Don't in order to search engine and a site from the user experience optimization Angle to marketing your own web site, all for the user to design, is the web site of the best way to success.

UEO是针对用户而言的，是使网站开发和设计人员更注重人性化的方面，注重通过提升用户体验来使得网站能够对用户更具吸引力。UEO的提出不是相对于SEO，而是基于SEO的，或者说两者是需要兼顾的。只有并举SEO与UEO，做好内容和用户体验，网站才能更好的体现自身的价值。用户体验优化才是网站最终的优化，只要用户体验得到了改善，相信没有人敢忽视口碑传播的效果。
UEO is based on the user's character, is to make web development and design staff pay more attention to the human nature, pay attention to the user experience through ascension to make web site to more attractive to the user. The UEO put forward is not relative to SEO, but on the SEO, or both of both is need. Only and SEO and UEO, completes the content and the user experience, the website can better reflect the value of their own. The user experience is the site of the optimization of the final optimization, as long as the user experience is improved, believe that no one dare to neglect of the spread of word-of-mouth effect.
本文发布于北京网站建设公司尚品中国http://www.sino-web.net/