UEO与SEO整合营销

SEO是Search Engine Optimization的简称，SEO中文意思是搜索引擎优化。
SEO Search Engine Optimization is the abbreviation, SEO meaning in Chinese is Search Engine Optimization.

UEO是User Experience Optimization的简称，UEO中文意思是用户体验优化。
UEO is User Experience Optimization abbreviation, UEO meaning in Chinese is the User Experience Optimization.

SEO搜索引擎优化是建立在用户搜索体验为中心的基础上，通过提高网页级别、建立合理的网站链接结构、丰富网站内容及表达形式，使网站自身设计符合搜索引擎规则、对搜索引擎友好，进而在搜索引擎上获得较高的排序权重。
SEO search engine optimization is based on users search experience as the center, and on the basis of improving the level, set up a web page through reasonable links to web site content and structure, the rich expression form, make their own website design conforms to the search engine rules, to the search engine friendly, and in the search engine ranking of weight gain higher.

UEO用户体验优化是建立在用户体验为中心的基础上，通过站内优化和站外优化，从用户的立场来看，达到用户在网站外能更轻松，更愉快，更快捷的找到想要的信息。从企业的立场来看，达到对搜索引 擎友好，获得更好的排名，与用户建立良好的合作关系，从而最大程度上获得理想的收益。一定要充分考虑用户体验优化与搜索引擎优化相结合的方式。
UEO user experience is based on the optimization user experience as the center, and on the basis of optimization and stood by in the station the optimization, from the user's standpoint, to users in the website can be more relaxed, more happy, more efficient to find the desired information. From the standpoint of the enterprise, to search led to holding a friendly, get better ranking, and users established good relations of cooperation, thus maximum degree obtained the ideal income. Must be fully consider the user experience optimization and search engine optimization combination method.

UEO的追求目标是：用户，搜索引擎，企业都能实现自己的利益，从而实现三盈。
UEO goal is: users, search engine, the enterprise can realize their interest, so as to realize the three full.

SEO与UEO有效结合 网站优化的最高境界
SEO and UEO effective combination of the highest state of optimized your site

例如网站制作是优先考虑关键词排名流量？还是注重时尚美观呢？
For example the website production is considered the keywords ranking flow? Or pay attention to fashionable and beautiful?

众所周知企业站是为了固定老客户浏览，和企业的门户用来营销的比较少。所以侧重点在用户体验。在不损害用户体验的情况下对搜索引擎优化不要为了搜索引擎而去做网站，从用户体验优化角度去营销自己的网站，一切为了用户去设计，才是网站最好的成功之路。
As is known to all enterprise stand to fixed old customer to browse, and enterprise portal to marketing less. So the emphasis in the user experience. Without prejudice to the user experience of search engine optimization don't in order to search engine and a site from the user experience optimization Angle to marketing your own web site, all for the user to design, is the web site of the best way to success.

UEO是针对用户而言的，是使网站开发和设计人员更注重人性化的方面，注重通过提升用户体验来使得网站能够对用户更具吸引力。UEO的提出不是相对于SEO，而是基于SEO的，或者说两者是需要兼顾的。只有并举SEO与UEO，做好内容和用户体验，网站才能更好的体现自身的价值。用户体验优化才是网站最终的优化，只要用户体验得到了改善，相信没有人敢忽视口碑传播的效果。
UEO is based on the user's character, is to make web development and design staff pay more attention to the human nature, pay attention to the user experience through ascension to make web site to more attractive to the user. The UEO put forward is not relative to SEO, but on the SEO, or both of both is need. Only and SEO and UEO, completes the content and the user experience, the website can better reflect the value of their own. The user experience is the site of the optimization of the final optimization, as long as the user experience is improved, believe that no one dare to neglect of the spread of word-of-mouth effect.

SEO技术的升华版本的可见性，针对互联网技术的发展和计算机使用的普及，使用计算机的人将会越来越多，而在互联网上的业务领域也会越来越广阔。互联网上的网页数量也将会随之海量增加，懂计算机的人越多了，人人都会做站。那么，可想而知了，在未来的世界里，搜索引擎将存在着技术上的瓶颈。如此多的海量信息，怎么才能找出其中哪些内容是有价值，而且随着词汇的增加，关键词的数量将会不可估量，毕竟网络上新的名词经常更新是很经常的事。所以，未来的搜索引擎技术，必定会抛弃关键词的概念，而会采取语意搜索的新技术。因此，在这一点上，目前的SEO技术就将被淘汰。而新的技术正是由于其完美地针对Web2.0的技术要求，因此会在很大的程度上受搜索引擎所欢迎。所以，新的SEO技术出现是必然的。
SEO technology the sublimation of version of the visibility, in view of the development of the technology of the Internet and the popularization of computer use, those who use a computer will be getting more and more, while on the Internet business areas will be more and more wide. Internet web page number will then mass increase, the more people know computer, everyone will do stand. So, it can be imagined, in the world of the future, search engine will exist technical bottleneck. So many of the mass information, how can I find out which one what content is valuable, and with the increase of vocabulary, the number of key words will be invaluable. After all, the network new term often update is very often. So, the future of the search engine technology, will abandon the concept of keywords, and will take the semantic search of new technology. So, at this point, the current SEO technology, will be washed out. The new technology is due to its perfect according to the technical requirements of the Web2.0, and therefore to a great extent by the search engines are popular. So, the new SEO technology appear is inevitable.

SEO技术在未来世界的地位将受到严重挑战，如果不进行变革，将会被市场竞争给淘汰。那么将是UEO兴起的开始，而且UEO已经开始进入了人们的眼球。
SEO technology in the future of the world will be serious challenge status, if not to change, will be the market competition to eliminated. So will be the beginning of UEO rise, and UEO has begun to enter people's eye.

网站优化中最主要的两大模块就是SEO(搜索引擎优化)和UEO(用户体验优化)，他们的各自作用不大相同，SEO主要是实现搜索引擎排名，UEO主要是实现用户良好的感受。
Website optimization of the main two big modules is SEO (search engine optimization) and UEO (user experience optimization), their respective function quite different, SEO is to realize the main search engine ranking, UEO mainly is to realize the user good feelings.

目前为止，在我们国内基本上的人都是走两个极端，要么就是走SEO的路，网民打开网站看上去非常难看，但是在搜索引擎搜索的时候他们网站的爆光度非常强。另外一种就是走UEO路线，他们的网站网民们看上去非常漂亮，当然有的速度也很慢，因为美工设计的时候没有把图片等处理好，但是这类网站在搜索引擎中基本上是搜索不到的，这类网站主要是设计和广告公司类的，在这时候SEO与UEO各有不同，大家应当说选择谁。如果你是想针对营销，那么你可以偏向 SEO，如果你是想针对网民浏览体验，那么你最好选择UEO，当然是两者都选择是最好的。
So far, in our domestic basically people are going two extreme, or is a go the way of SEO, Internet users open web site looks very ugly, but in a search engine when they website critical photometric was very strong. Another is to go UEO route, their web site Internet users look very beautiful, and of course some speed also slowly, because the artists of the picture when did not design processing good, but this kind of web site in the search engine is basically can't search, this kind of site is primarily design and advertising company kind, at this time UEO SEO and different, you ought to say who choose. If you want to on sale, so you can turn to SEO, if you want to browse for Internet users experience, so you'd better choose UEO, of course, is both choice is the best.

也可以简单的这样认为：你如果希望吸引潜在的客户来到你的网站，那请重视SEO吧，如果你希望你的潜在客户看到网站后更愿意与你合作，那请重视UEO吧。一个是让客户来到网站，另一个是，留住客户。
Can also think so simple: if you want to attract potential customers come to your website, please pay attention to the SEO right, if you want your potential customers see sites are more willing to cooperate with you, please pay attention to the UEO it. One is that customer come to web sites, and the other is a, retain customers.

在但实际中，真正能将SEO实现UEO化是非常困难的，毕竟一个网站的整体运营是需要众多因素的协调与平衡。但是相比UEO与SEO而言，UEO应首放其前。
In but the actual, real can realize the UEO will SEO is very difficult, and after all a web site overall operation is need many factors coordination and balance. But UEO compared with SEO is concerned, UEO should be put before the first.
本文发布于北京网站建设公司尚品中国http://www.sino-web.net/