网站制作的几个误区

简单的来说，网站制作就是网站通过页面结构定位，合理布局，图片文字处理，程序设计，数据库设计等一系列工作的总和，也是将网站设计师的图片用HTML方式展示出来，属于前台工程师的一项任务，前台工程师任务包括： 网站设计、网站用户体验、网站JAVA效果、网站制作等工作。网站制作是网站策划师、网络程序员、网页设计师等岗位，应用各种网络程序开发技术和网页设计技术，为企事业单位、公司或个人在全球互联网上建设站点，并包含域名注册和主机托管等服务的总称。但是网站制作通常会陷入下面几个误区：
Simply speaking, the website production is the web site through the page structure positioning, rational layout, picture word processing, program design, database design and a series of work combined, and are also the web designer pictures with HTML way to show out, belongs to the front desk engineer a task, front desk engineer tasks including: web design, website user experience, website JAVA effect, the website production, etc. The website production is web site planner, network programmers, web designer positions, use all sorts of network program development technology and web design technology, for the enterprises and institutions, company or individual in the global Internet construction site, and includes the domain name registration and hosting services floorboard. But the website production usually led some pitfalls below:

误区一(Error a)：

人家有什么我也要有的观念，在页面中塞满图片、Flash、音乐等许多企业老板常说你看我的竞争对手XXX的网站多棒，什么功能都有，图片、Flash、音乐，网页又漂亮又好看，赶快帮我搞个更漂亮的网站来跟他拼一拼！这样想法真是可悲，网站不是做来好看的，也绝对不是在比谁的网站漂亮！真正关键在于你希望网站，能提供哪些实用的功能？只要做出来的网站能够满足当初设计构想，能帮企业缩短作业流程的时间或提高工作效率，这就是一个有用的网站。尤其是如果你自己的想法一变再变，不管你的网站是委外制作或由公司IT人员自行建置，碰到这样的老板，这个网站想要成功的机会将微乎其微。
The family has what I also want to some idea, the page with pictures, Flash, music and many other enterprise boss often say you see my opponent XXX website how good, what functions there, pictures, Flash, music, web pages and beautiful and good-looking, to help me to get a more beautiful web site to spell with him a spell! Think like this is really sad, the website not to do good, also absolutely not in whose web site than beautiful! The real key is that you hope website, can provide what practical function? As long as a web site to meet had design conception, can help enterprise shorten the working flow of time or improve work efficiency, and this is a useful websites. Especially if your idea is change again, regardless of your website is outsource or by the company IT staff by building on its own, run into so of boss, this website want to chance of success will be slim.

其实就目前上网速度来看，网页如果加上太多的FLASH，或挂上太多图片，势必影响传输速度，这样对普遍缺乏信心的客户而言，很容易就因为不愿耐心等候下载完毕，而选择中途跳开。如此一来，再漂亮的网页也不会有人看！依照我们的服务经验，愈来愈多客户选择实用网站，不愿选择太花哨的网站。因为实在没有耐心等待像SHOCKWAVE程序那么长的下载时间；另外一个干干净净、条理分明的网页比较容易阅读，客户可以在很短时间找到他要的信息，不必被太多视觉污染所干扰。所以企业的网页设计不需要太多美工，因为要看漂亮的图片，客户自然有合适网站可以上，不必浪费客户下载的时间与金钱。
In fact the Internet speed is to see, if add too much FLASH web page, or hang up too many pictures, transmission speed will be affected, so to general lack of confidence in the customer, it was easy to because he wouldn't wait patiently the download is complete, and the choice is midway jump away. And so, again beautiful web won't someone see! According to our service experience, more and more customers choose practical website, do not wish to choose too fancy website. Because really have no patience to wait for like SHOCKWAVE program so long download time; In addition a clean, clear; the web is easier to read, customers can find him in a very short time to information, don't have to be too much visual pollution interference. So enterprise web design do not need too many artists, because to see beautiful pictures, customers have the right on the web site can be natural, don't have to waste time and money of customers to download.

如果你在经营自己的在线商务，你的网站最重要的任务就是销售你的产品或服务，其他任何脱离这个基本原则的东西都是垃圾。如果你还不同意我的观点，请你先去看看任何前100名的网站吧。就拿网上最著名的Yahoo（雅虎）来说，你见到Yahoo的网站上有Java程序、插件，或者听到过音乐吗？用不着多解释了吧？
If you are running your own online business, your web site is the most important task is the sale of your product or service, and any other from the basic principle of things are rubbish. If you still don't agree with my point of view, you go first look at any of the first 100's web site. Take the most famous Yahoo Internet (Yahoo) for, you see Yahoo's websites with Java program, plug-ins, or heard music? Don't need to explain?

误区二(Myth)：

仅仅停留在发布企业形象和产品信息上许多公司在导入信息化过程，最早想到的就是把公司产品、业务简介、公司促销活动等信息贴在公司网站上。这样的做法充其量只是多个电子公告板而已，根本没有发挥网络的互动功能。由于传统产业经营者大多生性保守，因此对于主动出击的建议大多会瞻前顾后。其实，网站架设应由网络营销角度出发。换句话说，是否可以透过网络，在现有营销通路以外，提供一个企业与消费者之间直接接触与沟通的渠道，提供企业另一种销售模式机会。因此，传统产业要的网站，应该由营销主管角度优先思索。第二个角度就是从管理角度去思索，例如公司在全省拥有许多营业网点或分公司，各种网点之间的公文传递或资源分配是否可以透过网站，以提高经营绩效。
Only stay in enterprise image and product information release on many companies in the load information process, the first thought is the company products, brief introduction, company promotion information posted on the company's website. This practice is at best multiple electronic bulletin board only, no use of network interactive function. As the traditional industry operators are a conservative, so for the initiative suggestion will have mostly. In fact, the website should be set up by the network marketing perspective. In other words, whether can you through the network, in the current marketing channel beyond, provide a between enterprises and consumers direct contact with communication channels, and provide enterprise another sales model opportunity. Therefore, the traditional industry to web site, should by the marketing director Angle priority thinking. The second Angle is from management point to think, such as company in the whole province has many business offices or branches, all kinds of network of official documents between transfer or whether the allocation of resources through web site, in order to improve performance.

误区三(Error three)：

很长时间都不更新一次，不重视收集反馈信息，不依照反馈信息作出相应的调整如果一个网站的资料一个月才更新一次，请问谁会有兴趣上这个网站？当然资料更新与维护需要成本，因为我们不是在做一个入口网站或专业网站，不需要每天更新；如果能做到每周更新或每两周更新，并在网站上注明更新时间或预告下次更新时间，将有助于告知客户何时可以上网来取得最新资讯。另外所谓活网站的“活”，也是指需具备与客户互动机制，例如邮件列表系统、留言板或客服系统等，当然不需样样功能都具备。必须针对网站的定位，选择适死机制；同时对于客户所提意见的处理，也需及时，不能让客户对网站失去信心！　　
A long time not update once, don't pay attention to collect feedback information, not in accordance with feedback information make corresponding adjustment if a website of the material a month to update a please, who will be interested in this web site? Of course material update and maintenance cost, because we are not doing a portal or professional website, not need daily update; If can do weekly updates or every two weeks update, and in the website where update time or forecast next update time, will help inform the customer can get the Internet when to get the latest information. Another so-called "live" live web site, also means to have the interaction mechanism with customers, such as email list system, message board or customer service system, etc. Of course, not all things to all have the function. According to the website must be positioning, choose suitable death mechanism; As for the processing of the opinions of the customer, and shall immediately, can't let customers on the website lose confidence!

一些人往往忽略了很重要的一点，那就是网站前途是由网站的访问者决定的，让他们满意往往是你的首要任务。我就曾经有过这样的经验。网站建设初期，时常有读者抱怨页面中有乱码且中文折行有问题，后来经过研究，改变了页面的设定，基本上解决了这个问题，从而使我们的访问量更上一层楼。特别重要的一点是，如果我们没有积极地去寻求读者的反馈，我们可能永远也意识不到我们的失误。
Some people tend to ignore the very important point, that's website the future is by visitors to the site of the decision, make them satisfied often is your first priority. I once had such experience. The early website construction, often have readers complain page code and Chinese fold a line has problems, and later after the study, the change of the page set, basically solved the problem, so that our traffic better. Especially important is, if we have no active to seek the reader feedback, we might never realize our mistake.

所以说一定要重视访问者的反馈，因为那些将要购买你的产品或服务的客户就在这些访问者中间，只有了解他们的感受，才能使你获得成功。
So must attach importance to the visitor feedback, for those who are going to buy your product or service customers in these visitors center, only understand their feelings, to make you succeed.

误区四(Error four)：

不能高效率地管理电子邮件，没有建立起很好的用户电子邮件组，将宝贵的时间浪费在无益的工作上你与客户及潜在客户之间的电子邮件交流既能让你成功，也能让你失败。你很难有机会单独与他们交流并给他们留下印象，抓住这种机会很重要。
Can not efficiently manage email, no established very good user E-mail groups, the precious waste time on useless job with your customers and potential customers the E-mail exchange between both can let you success, also can let you to fail. It's hard for you to have the opportunity to communicate with them alone and impress, seize this opportunity is very important.

我们每天都会收到人们发来的商务电子邮件，许多邮件写得就象10岁小孩的作品：错别字连篇，语法错误，格式混乱，难以阅读…… 每个人都会犯错误，所谓人无完人嘛，但这并不是你犯错误的借口。安装一个好的电子邮件软件，学会其使用方法，确保你的文字没有错别字、语法错误等。别忘了，这是你留给别人的第一印象。
We received every day from people of business E-mail, many mail to write like 10 years old children work: wrong character English, grammar mistakes, format chaos, hard to read... Every man is liable to error, the so-called: nobody's perfect, but this is not an excuse you make a mistake. Install a good email software, learn to its use method, ensure your text no wrong character, grammar mistakes, etc. Don't forget, this is your first impression of the left to others.

这一点非常重要！！！如果你没有通过电子邮件组与你的客户及潜在客户保持联系的话，你实际上是在把钞票当废纸扔。
This is very important! If you have no through the email groups and your customers and potential customers to stay connected words, you are actually in the bill to throw when waste paper.

人们只从他们知道并信任的人那里买东西，而向他们展示你很能干正是让人们信任你的最佳途径。维护好一个更新信息电子邮件组可以让你始终与受众保持联系。你可以通过它发送站点更新通知或新产品消息。你永远不用担心他们会忘记你，因为你的名字或品牌总在最前面。你甚至可以卖广告。但别忘了最重要的一点：你要建立起人们对你的信任并保持良好的用户关系。
People only they know and trust from the people there to buy things, and show them you very efficient it is to let people trust you the best way. Maintain good a update information E-mail groups can let you always keep in contact with the audience. You can use it to send updated notice or new product site news. You'll never have to worry that they'll forget you, because of your name or brand always on top. You can even sell advertising. But don't forget the most important point: you want to build up people to trust you and keep good customer relations.

对一名互联网市场推广人员来说，最宝贵的财产就是时间，有时候时间比金钱更重要。而时间又是很有限的资源，所以你必需分出轻重缓急。如果你不知道什么是重要的市场活动、什么不是，那你就是在浪费宝贵的时间。
On an Internet marketing workers, most valuable property is the time, sometimes time more important than money. And time is very limited resources, so you must tell your priorities are. If you don't know what is important market activities, what is not, then you are a waste of precious time.

有人将搜索引擎奉为法宝，甚至有人想只要在搜索引擎搜索结果中排到前10名，就能一夜成名。这只是个神话罢了，别将你的宝贵时间浪费在那上面。
Someone will search engines as a magic weapon, even somebody think as long as in the search engine to search results ranked top 10, can overnight. This is just a fabulous, don't waste your precious time in that top.

你应该特别注意的一件事情是尽量使你每天的工作尽可能自动化，包括履行订单。要想在网上取得成功，你还必须将你大部分时间花在做广告及做市场营销上面。
You should pay special attention to one thing is try to make you work each day as automation, including execute the order. In order to succeed online, you must also will spend most of the time you in advertising and do marketing it.

误区五(Error five)：

采用不适当的广告手段而毁掉你的名声也许你听人说过，发送垃圾邮件是在网上做生意在好办法。但这是极大的一个误区。
Using the appropriate advertising means and ruin your reputation maybe you heard people say, send spam is doing business on the Internet in the good method. But this is a great mistake.

如果你硬要亲自实践一下的话，可别怪我没警告过你。如果你能举出一个通过垃圾邮件赚到钱的例子，我可以给你举出10个通过正规途径赚得更多的例子。你完全没有必要发那些让人讨厌的垃圾邮件。
If you tend to practice a word in person, don't blame me didn't warn you. If you can give a junk mail make money through the example I can quote you 10 through the normal way to earn more examples. You did not need to send those annoying spam.

与发垃圾邮件类似的是向新闻讨论组或BBS发送与主题无关的广告。有那么多做在线广告的方式，为什么一定要用那些起反作用的方式呢？且不谈道德问题，这种行为根本谈不上什么商业感觉。
And sending spam is similar to the news group discussion or BBS send irrelevant ads. There are so many online advertising way, why must use the backlash of way? And don't talk about moral problem, this behavior far from what business sense.

作为一名网上市场人员来说，你的名声是很重要的资产。而发送垃圾邮件是毁掉它的最快方法。如果你考虑的是长久之计，请不要使用垃圾邮件。
As an online market workers, your reputation is very important assets. And send spam is the fastest way to destroy it. If you're thinking about a long-term strategy, please do not use junk mail.

误区六(Error six)：

忘记了营销是成功的关键如果你不告诉别人，即使你的产品是世界上最好的，你也卖不出去。没有广告就没有潜在客户，没有潜在客户就无法销售，这看上去是最普通的常识，但也是最普遍的误区。
Forget the marketing is the key to success if you don't tell someone, even if your product is the best in the world, you also don't sell. Without advertising is no potential customers, no potential customers can't sales, it seems is the most common sense, but also is the most common pitfalls.

要想在生意上获得成功，你只需完成两件事。首先，你要开发出一个有利可图的商业模式。除非你的产品或服务被证明是有价值的并且你的销售方式可能使你获利，其它任何东西都是不成熟的。不要在无用的东西上浪费时间，试探是很重要的。当你建立起可靠的商业模式以后，你就应该将精力集中在推广方面。如果你每次的销售能赚10块钱的话，那你只需要找到10万个客户就能赚100万了。营销是商务的血液。
To want to be a success in business, you only need to do two things. First, you need to develop a profitable business model. Unless your product or service is proof is of value and you may make you sales profit, any other things are not mature. Don't waste time on useless things, test is very important. When you set up reliable business model later, you should be focused on promotion. If every time you sales can make $10 words, you only need to find the 100000 customers can make 1 million....... Marketing is the business of the blood.

误区七(Error seven)：

想不努力就能发财这一条不限于互联网领域，而其危险性也是一样的。无论是网上还是网下，赚钱容易，但你必须要付出劳动。一个成功的商业模式不是一朝一夕就能形成的，它是你熬了多少个夜晚才完成的。如果有人说要教你一种无需努力就能赚钱的方法，赶快跑吧，越快越好。
Don't think efforts to get rich this a not limited to Internet field, and the risk is the same. Whether online or offline, to make money, but you have to pay a labor. A successful business model can be formed overnight, it is you stayed up how many night to finish. If someone says to want to teach you a effort can make money of method, run it, the sooner the better.

想快速发财致富的心理在网上似乎特别流行。但事实是没有任何一个普通人能办到这点。跟随这种骗局的结果只是耽误真正的成功罢了。快点接受现实吧：世上没有免费的午餐！
Want to quickly get rich psychological in online seems to be particularly popular. But the fact is no ordinary people can do that. Follow the fraud results only delay the true success just. Hurry up to accept it, : there is no free lunch!

我实在想不通为什么迅速发财的心理在互联网上会这么普遍，但我只知道一件事，那就是在网上赚钱没有秘密，只要努力一些，再加上一点坚韧不拔，几乎任何人都能成功。
I really can't imagine why get rich quick psychology in the Internet will so common, but I only know one thing, that is not to make money online in secret, as long as effort some, plus a bit perseverance, almost anyone can be successful.

误区八(Error eight)：

不理解互联网的真正威力互联网是一个交流工具，它就是为此而建的。你可以最大限度地利用它。它是有史以来最方便、最廉价的将商务信息传达到目标受众的方式。
Do not understand the Internet the true power of the Internet is a communication tool, it is built for this. You can maximize the use of it. It is the most convenient, the most cheap will communicate to the business information of the target audience way.

你可以利用互联网的力量触及遍及全球的大量客户。你还可以为客户提供传统方式所无法比拟的客户服务。此外，你还可以利用互联网收集信息、研究竞争对手及与他人联络。
You can use the power of the Internet to a large number of customers touch throughout the world. You can also provide traditional ways cannot be likened to customer service. In addition, you can also use the Internet to collect information, research competitors, and contact with others.
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